Eric Lim Chee Hooi

Eric Lim Chee Hooi

  • Teaching Fellow
Department of Art, Design and Media

Biography

Eric Lim has over a decade of experience in both industry and higher education, working across Malaysia, Singapore, and Shanghai. He has collaborated with leading brands such as Walmart and Creative Technology, specialising in packaging design, corporate branding, and digital media. His industry expertise enhances his academic role, where he mentors students to success in prestigious competitions like the Kancil and ACP Awards and fosters partnerships with the creative industry.  With a focus on real-world applications, Eric ensures his students are equipped with the skills and creativity needed to thrive in the ever-evolving design industry. 

Academic & Professional Qualifications

  • MA (Visual Arts) Design and Visual Communications, University Malaya, Malaysia (2018)
  • PGDip Computer Graphic Design, Wanghanui School of Design + Waikato University New Zealand (2010)

Research Interests

  • Kinetic Typography
  • Branding and identity design

Teaching Areas

  • Graphic Design
  • Kinetic Typography
  • Packaging

Courses Taught

  • Digital Publishing
  • Typography
  • Packaging in Graphic Design
  • Corporate Identity System
  • User Interface Design

Notable Publications

  1. Lim, C. H. (2018). Kinetic Typography Visual approaches as a learning aid for English intonation and word stress [Dissertation, University Malaya]. http://studentsrepo.um.edu.my/8950/ (SDG4)

Achievements & Accolades

Workshops:

  • Advertising with Animation Workshop 
    Conducted a workshop in Creative Advertising with Animation at SMA Muhammadiyah 2, Surabaya, Indonesia. 
    17th December 2024

Supervised Student Competitions:

  • Kancil Awards 2022 
    Supervised students who won Bronze in Print-Poster. 
    https://www.kancilawards.com/student-winners/entry/2022/6669 
  • Adobe Certified Associate (ACA) Championship Malaysia 2021 
    Guided students who placed in the top 10 of the national competition.  
  • Kancil Awards 2019 
    Supervised students who won Merit in Packaging Design for Durian Deluxe Hedgehog. 
    https://www.kancilawards.com/student-winners/entry/2019/5926 
  • Gatsby Video Award 2016 
    Supervised students who achieved top 10 in the Asia Region and received awards in Japan.
  • BeFrank Cancer Awareness Campaign 2013 
    Coordinated a cancer awareness competition campaign.

Industry-Based Projects in University: 

  • 2023: Organized a field trip and workshop for Bachelor's and Diploma students in collaboration with TBWA Malaysia, offering insights into disruptive advertising strategies and case studies.
  • 2023: Presented a collaboration proposal with Menteri Besar Incorporated Perak (MB Inc) to promote Malaysia's last tin dredge.
  • 2023: Led the establishment of a student agency in collaboration with OM Connect Sdn Bhd.
  • 2021: Supervised the MOG (Metro Optical Group) industry-based project for an advertising campaign.
  • 2018: KLPAC Choral Performance in tribute to Icelandic singer Björk, supervise student to produce series of videos utilizing motion graphic video projection mapping.
  • 2013: Coordinated the CARIF Cancer Research Video Navigator CSR project to raise awareness for cancer research.

Media Coverage:

  • Newspaper Interview - Sin Chew Daily, Metro Edition 
    Title: 设计不只Drag and Drop， 需要培训与思考 
    11th December 2021