Muhammad Shawal Abdul Rashid

Muhammad Shawal Abdul Rashid

  • Lecturer and Programme Leader
  • for BA (Hons) in Communication
Department of Communication
SDGs Focus
Good Health and Well Being
Quality Education

Biography

Meet Shawal - a lecturer with a boundless thirst for knowledge and a fervent dedication to molding young minds. His expertise spans across the captivating domains of communication and media impact, technology adoption, digital healthcare, as well as social and communication psychology. Now in the School of Arts, Sunway University, he’s bringing in wealth of experience and passion where he continues to inspire and educate the next generation of thought leaders. Prior to his tenure in academia, he contributed to esteemed national and international lifestyle publications such as Esquire Malaysia and the Score Magazine. 

Academic & Professional Qualifications

  • MHSc Communication, International Islamic University of Malaysia (2017)
  • BHSc Communication (Journalism), International Islamic University of Malaysia (2012)

Research Interests

  • Communication and media impact
  • Technology adoption
  • Digital healthcare
  • Social and communication psychology

Teaching Areas

  • Communication and Media Theories
  • Journalism
  • Pop Culture
  • Social Research

Courses Taught

  • Mass Media and Society
  • Communication Theory
  • Celebrity Culture
  • News and Feature Writing
  • Research Method
  • Social Media
  • Public Relations
  • Communication Campaign

Notable Publications

  1. Omar, N. N., Che Zainal, C. N. A. S., Abdul Rashid, M. S., Hassan, N. H., Abd Malek, S. N., & Abu Bakar, A. S. (2023). Framework analysis on the adoption of digital healthcare services among senior citizens by using the extended technology acceptance model (ETAM). F1000Research, 12, 1551. (SDG3)
  2. Omar, N. N., Zainal, C. N. A. C., Ras, S., & Basit, A. (2022). A study on content effectiveness of klik dengan bijak (KDB) program organized by Malaysian communication and multimedia commission. International Journal of Advanced Research in Education and Society, 4(3), p.102-110. http://myjms.mohe.gov.my/index.php/ijares (SDG12)
  3. Omar, N. N., Zainal, C. N. A. C., Ras, S., & Basit, A. (2022). A study on participants' feedback on program delivery of klik dengan bijak (KDB) organized by Malaysian communication and multimedia commission. Asian Journal of Research in Education and Social Sciences, 4(3), p.72-80. http://myjms.mohe.gov.my/index.php/ajress (SDG12)
  4. Bakar, A. S. A., Zainal, C. N. A. C., Harun, A., Razak, M. R. A., & Rashid, M. S. A. (2021). Understanding the heart and soul of an organization through corporate branding. Proceedings of the International Academic Conference, Malaysia, 1-4. https://www.iumw.edu.my/wp-content/uploads/2022/06/IUMW-IAC-2021-Proceedings.pdf 
  5. Rashid, M. S. A., Malik, S. N. A., Zainal, C. N. A. C., & Bakar, A. S. A. (2021). Ease of social media usage and cyberbullying behaviour among private university students in Malaysia. Proceedings of the International Academic Conference, Malaysia, 166-169. https://www.iumw.edu.my/wp-content/uploads/2022/06/IUMW-IAC-2021-Proceedings.pdf  
  6. Rashid, M. S. A. (2021). Social media, cyberbullying behaviour, and it’s impacts among Malaysian youths. In: Diversity of Information, Communication & Behaviour in Education. International University of Malaya-Wales (IUMW).
  7. Zainudin, M. I. Rashid, M. S. A. Murugeesan, Y. Zainal, C. N. A. & Malek, S. N. A. (2019). Islamic Working Environment, Organizational Commitment and Employee’s Job Satisfaction and Performance in Malaysia Service Industry: A Conceptual Paper. Global Business and Management Research: An International Journal, 11,1. p. 436
  8. Idid, S.A. Rashid, M. S. A. Meiliyana, A. & Jais, N. M. (2018). News diffusion of a significant event: How Malaysians and Indonesians learnt of the Indonesia AirAsia QZ8501 tragedy. Asian Journal of Applied Communication, 7(2), 55- 70.
  9. Wok, S. Harith, I. Khalid, N. Rashid, M. S. A. Ithnin, N. & Alaklouk, B (2018). Attitude and behaviour of Malaysian youth towards the government recycling program. In: Making sense of human interactivity: Islamic perspectives on interpersonal, mediated & organizational communication. USIM Press, Nilai, Negeri Sembilan, pp. 87-97. ISBN 978- 967-440-402-4 (SDG11)
  10. Rashid, M. S. A., Mohamed, S., & Azman, T.A.T.M. (2017). Predicting the Intention to Cyberbully and Cyberbullying Behaviour Among the Undergraduate Students at the International Islamic University Malaysia. International Journal of Education, Psychology and Counselling, 2(5), 257-270. 

Professional Associations

  • Malaysian Association of Communication Educators (MACE) (Member)
  • Institute Of Public Relations Malaysia (IPRM) (Member)