Professor Bradley C Freeman

Bradley Freeman

Professor Bradley C Freeman

  • Professor and Programme Leader
  • for PhD and MA in Creative Arts and Media
Department of Communication
SDGs Focus

Biography

Professor Bradley C Freeman is Professor and Associate Dean (Education), School of Arts at Sunway University. Prior to this, he was Professor of Communication & Information Studies at the Mohammed Bin Rashid School for Communication at the American University in Dubai and Assistant Professor at the Wee Kim Wee School of Communication & Information at Nanyang Technological University, Singapore.

Professor Freeman is Editor of Culture, Media & Film for Cogent Arts & Humanities, a Taylor & Francis journal. He also serves as a representative for the Asian Media Information and Communication Center and the Communication Institute of Greece. He has authored several journal articles, book chapters, encyclopedia entries and books including Singapore Radio: Then & Now. His most recent grant project was with the Middle East Centre at the London School of Economics.

Professor Freeman is a graduate of the S. I. Newhouse School of Public Communications at Syracuse University and the University of Pittsburgh. He was also an exchange student at the University of Augsburg, Germany.

Professor Freeman has been an invited guest speaker at many universities and research centres throughout Asia, including Fudan University, Shanghai, China; University of the Philippines, Diliman; and De La Salle University, Manila, Philippines. He has conducted research as a selected Taiwan Research Fellow attached to Fu Jen University, Republic of China. He has lectured in the Media Arts Department at Marist College in New York, and in the Music & Video Business Program at the Art Institute of Pittsburgh.

 

Academic & Professional Qualifications

  • PhD in Mass Communications, S. I. Newhouse School, Syracuse University, USA (2005)
  • MA in Public Communication Studies, S. I. Newhouse School, Syracuse University, USA (1999)
  • BA in Political Science, College of Arts & Sciences, University of Pittsburgh, USA (1990)

Research Interests

  • Radio and audio media studies
  • Political and environmental communication
  • Popular culture, society, and media
  • Comparative media systems

Teaching Areas

  • Media and Communication Studies
  • International Media and Cultural Studies
  • Digital Media and Technology in Communication
  • Communication Research Methods

Courses Taught

  • Online Communities
  • Entrepreneurship in the Arts
  • Global Media and Culture
  • Communication Theory

Notable Publications

  1. Leong, P. P. Y., & Freeman, B. C. (2024). Riding the waves over generative AI in Malaysia: Policies and responses. RCRP-Communication Research and Practice. https://doi.org/10.1080/22041451.2024.2346421. (SDG9)
  2. Tuan, V. A., Phuong, V. T., & Freeman, B. C. (2024). Fostering a culture of lifelong learning: Perspectives from Vietnamese folklore. Manuscript submitted for review [VMOST]. (SDG4)
  3. Freeman, B., & Aoki, K. (2024). ChatGPT in education: A comparative study of media framing in Japan and Malaysia. In Proceedings of the 2023 7th International Conference on Education and E-Learning (pp. 26–32). https://doi.org/10.1145/3637989.3638020. (SDG4)
  4. Ayoub, E., & Freeman, B. C. (2023). People, planet, and profits: Comparing media treatment of Dubai Sustainable City. SAGE Open, 13(3), 1-12. https://doi.org/10.1177/21582440231190299. (SDG11)
  5. Freeman, B. C. (2023). ‘South China East Vietnam or West Philippine' revisited: Considering traditional and emerging media narratives in maritime disputes within the court of public opinion. In Proceedings of the 29th International Seminar on Sea Names: Sustainable Geographic Naming at the Border Region for Peace and Tolerance - Asian Perspectives (pp. 39-54). (SDG16)
  6. Freeman, B. C. (2023). Harmonious seas or turbulent tides? China's actions in the South China Sea and their media portrayal by regional stakeholders. In Proceedings of the 29th International Seminar on Sea Names: Sustainable Geographic Naming at the Border Region for Peace and Tolerance - Asian Perspectives (pp. 289-292). (SDG16)
  7. Soto-Sanfiel, M. T., Freeman, B. C., & Angulo-Brunet, A. (2022). Understanding radio art reception. Profesional de la información, 31(4), 1-13. https://doi.org/10.3145/epi.2022.jul.16. (SDG4)
  8. Mahmud, M. M., Freeman, B. C., & Abu Bakar, M. S. (2022). Technology in education: Efficacies and outcomes of different delivery methods. Interactive Technology and Smart Education, 19(1), 20-38. https://doi.org/10.1108/ITSE-01-2021-0021. (SDG4)
  9. Soto-Sanfiel, M. T., Freeman, B. C., & Angulo-Brunet, A. (2021). Radio art: Mental images and appreciation. International Journal of Listening, 37(3), 199-211. https://doi.org/10.1080/10904018.2021.1987239. (SDG4)
  10. Freeman, B. C. (2022). How did they do? Exploring experts’ past opinions of college radio’s future. Journal of Radio & Audio Media, 29(2), 342-356. https://www.tandfonline.com/doi/abs/10.1080/19376529.2020.1806846. (SDG4)
  11. Kubeisy, S., & Freeman, B. C. (2020). Bridging or widening the gap? Narrative discourses of the West and Westerners in Jordan’s My American Neighbor Television Program. Contemporary Review of the Middle East, 7(4), 431-445. https://doi.org/10.1177/2347798920939840. (SDG16)
  12. Landes, D. B., & Freeman, B. C. (2019). Needs and policies: Dubai classroom narratives of mobile phones. Global Media Journal, 11(1), 1–14. https://gmj.manipal.edu/issues/june2019/needs-policies-dubai-classroom-narratives-mobile-phones.pdf. (SDG4)
  13. Freeman, B. C. (2018). Communication and media: Types, functions, and key concepts. In J. Cubbage (Ed.), Media Literacy in Higher Education Environments (pp. 25–40). IGI Publishers. https://www.igi-global.com/chapter/communication-and-media/203989. (SDG4)
  14. Freeman, B. C. (2015). A western professor in Singapore: Cross-cultural readings, expectations and surprises in the classroom. Journal of Research in International Education, 14(2), 127–140. https://journals.sagepub.com/doi/full/10.1177/1475240915593842. (SDG4)

Achievements & Accolades

  1. In a distinctive accomplishment, Professor Freeman was awarded both Gold and Platinum Record Awards from the Recording Industry Association of America (RIAA) for his work with the music band Rusted Root.
  2. Awarded “Best Research Paper” for "Kababayan voices: Ethnic Filipino radio programming in Dubai" at the Annual International Conference on Journalism & Mass Communications (JMComm), Singapore. This work was later adapted as an entry in the “CCP Encyclopedia of Philippine Arts 2nd edition,” marking its enduring significance in the field.
     

Projects (in progress)

  • Vu, A.T., Vi, P.T. & Freeman, B.C. Fostering a Culture of Lifelong Learning: Perspectives from Vietnamese Folklore. Freeman, B.C., & Vi, P.T. Science fiction and science fact: Examining media coverage of the SETI project. 
  • Freeman, B.C., & Pillai, P. Waves of well-being: A content analysis of Malaysian radio PSAs
  • Azudin, N., & Freeman, B.C. Internationalization and Decolonization: Communication Education in Malaysia. 
  • Freeman, B.C., & Leong, P.P.Y. SCS Revisited: Comparative framing of Southeast Asian sea disputes, 2017 – 2023
  • Freeman, B.C., & Zuhaili, A.I. Principles of Online Communities [book]. 
     

Professional Associations

  • International Association for Media and Communication Research (IAMCR)
     
  • International Communication Association (ICA)
     
  • Southeast Asia Media Studies Association (SEAMSA)
     
  • Asian Media Information and Communication Center (AMIC)