Yesuselvi Manickam

Yesuselvi Manickam

  • Lecturer
Department of Communication
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SDGs Focus
Good Health and Well Being
Quality Education
Partnership for the Goals

Biography

Yesuselvi Manickam is Lecturer in the Department of Communication and Liberal Arts at Sunway University. She has a master’s in Publishing Studies and a bachelor’s in Media Studies from the University of Malaya. Her areas of specialisation are in Public Relations, Publishing, Advertising and Mass Communication. She currently teaches Media Relations and Public Relations Issues and Strategies at the undergraduate level. Her research interests include Health Communication, Corporate Social Responsibility and sustainability, public relations campaigns and the PR industry in Malaysia. In addition to teaching, she plays an active role in organising campaigns for non-profit organisations which align with SDG 3.

Academic & Professional Qualifications

  • PGC in Academic Practice, Lancaster University, UK (2017)
  • Master of Publishing Studies, University of Malaya, Malaysia (2007)
  • BA (Hons) Media Studies, University of Malaya, Malaysia (1999)

Research Interests

  • Social media and education
  • Health communication and social media
  • Public relations issues and functions
  • Corporate Social Responsibility

Teaching Areas

  • Public Relations
  • Media Relations
  • Corporate Social Responsibility and Sustainability
  • Communication

Notable Publications

1.    Manickam, Y & Tan, S.C (2015). Assessment on Communication Students; Internship Performances from the Employers Perspective. Conference proceeding at World Academy of Science, Engineering and Technology International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering Vol:9, No:12.

2.    Manickam, Y., Suffian, H.A & Tan, S. C. (2016). Gender Bias In Public Relations Industry In Malaysia: Comparing Public Relations Practitioners Job Function, Income and Career. Journal of Media Critique. Doi: 10.17349/jmc116217, P-ISSN: 2056-9785 E-ISSN: 2056 9793

3.    Suffian, H.A., Manickam, Y., Mohammed R, H,. Julinawati, S., & Husna, A.M. (2017). Health Related Campaigns in Social Media and its Practical aspects for Youths in Malaysia. SHS Web of Conference.  Doi: 10.1051/shsconf/20173300061.

4.    Manickam, Y., Devi Selvam, N., Ahrumugam, P. (2020). A study on the Impact of Collaborative Learning on Academic Performance using Facebook in Higher Education. International Journal of Advance Research in Education and Society, 2(1), 15-23.

5.    Ahrumugam, P., & Manickam, Y. (2022). "What Motivates Me?": A Qualitative Perspective on Student Collaboration in Small Groups. IAFOR Journal of Education, 10(3), 75-90.