Jaslina binti Mohd Tajuddin

Jaslina binti Mohd Tajuddin

Department of Liberal Arts and Sciences

Biography

Jaslina binti Mohd Tajuddin holds Master of Human Sciences (Communication) and Bachelor of Human Sciences (English Language and Literature) from International Islamic University Malaysia. Currently she is pursuing doctorate study at the same university.  She has 20 years of teaching experiences in communication related subjects at diploma, degree, and master level. Her research interests are on health communication and marketing communication. 

Academic & Professional Qualifications

  • Master of Human Sciences (Communication), IIUM, Malaysia (2004)
  • Bachelor of Human Sciences (English Language and Literature), IIUM, Malaysia (2002)

Research Interests

  • Health communication and social media
  • Marketing Communications

Notable Publications

1.    Tajuddin, J. M. (2023). The perception of Hijabis to IMC campaigns by Duck Scarves and Naelofar Hijab: An AIDA Model perspective. E-Jurnal IPPTAR, 3(1), 1-20.
2.    Hassan, N. A., Abdullah, N. H., Ahmad, R., Tajuddin, J. M., & Abdul Majeed, H. (2023). Mental health in Malaysia: A study of gender differences. Malaysian Journal of Social Sciences and Humanities, 8 (12), 1-16. 
3.    Tajuddin, J. M. (2022). Social media use and credibility with the Malaysian democratic system. Journal of Communication Education, 2(1), 14-26.
4.    Tajuddin, J. M., Nazam, R. A. K. N., Wan Abu Bakar, S. A. (2022). Challenges of online learning faced by working parents in urban areas. Journal of Contemporary Issues and Thoughts, 12(1), 55-64.
5.    Hassan, N. A., Abdul Majeed, H., Tajuddin, J. M., Abdullah, N. H., & Ahmad, R. (2023). Investigating mental health among Malaysian university students during Covid-19 pandemic. Malaysian Journal of Social Sciences and Humanities, 7(1), 251-260.