BA (Hons) in Communication


This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real-world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos
January, April, September
3 Years (full-time)
Career Prospects
  • Public relations manager
  • Account Manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation programme officer
  • Community outreach coordinator
  • Advocacy director
Estimated Annual Course Fee
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Communication Theory and Practice
Creative Thinking
English for the Arts
Graphic Communication
Media, Culture and Society
Organisational Communication
Principles of Corporate Communication
Principles of Mass Communication
Principles of Public Relations

Year 2

Communication Skills
Digital Media Literacy
Free Elective 1
Free Elective 2
Global Branding & Identity
Integrated Marketing Communication
Law & Ethics in Communication
Media Technology
Public Relations Issues, Crises & Strategies
Public Relations: Planning, Campaign & Evaluation

Year 3

Communication Research Methods
Corporate Social Responsibility
Online Communities
Discipline Elective 1
Discipline Elective 2
Discipline Elective 3
Discipline Elective 4
Research Project

Discipline Electives (Choose 4)

  • Basic Narrative Analysis
  • Celebrity Culture
  • Events Management
  • Intercultural Communication
  • Investor Relations
  • Media Relations & Public Affairs
  • Political Communication
  • Public Relations Writing
  • Psychology in Communication
Free Electives
  • Global Media and Culture
  • Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects


For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption


For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset and Skills
  • Integrity & Anti-Corruption
Student studying

Entry Requirements


Average C or CGPA 2.0 (Minimum 2 principals)


Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation


Canadian Matriculation


Monash University Foundation Year


Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0


An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Specific Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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