BA (Hons) in Communication


This exciting and high-impact communication programme is designed to produce employable industry-ready graduates in Corporate Communication and Public Relations. This innovative, holistic, and creative programme works closely with industry practitioners to reinforce knowledge learnt in the classroom in project-based learning. You will have the opportunity to get up-close and personal with industry leaders as they share their expertise and skills in seminars, workshops, and classroom projects. This extends the learning beyond the classroom, and you are given opportunities to plan and organise events through which you can apply your classroom knowledge. The Communication and Networking Club spearheads various department initiatives such as organising field trips, community service collaborations, and festivals (when appropriate). These events and activities add excitement and provide real-world insights to you as part of your learning.

Additionally, as you work with lecturers on your research-based subjects, critical thinking, perseverance, and research skills will be honed in the process. The internship component in the final year culminates all your learning as you begin to apply theories into real-world practice.

Upon successfully completing the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos
January, April, September
3 Years (full-time)
Career Prospects
  • Public relations manager
  • Account Manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation programme officer
  • Community outreach coordinator
  • Advocacy director
Annual Course Fees
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

For details, contact +6(03) 7491 8622

Programme Structure

Year 1

Principles of Mass Communication
Creative Thinking
Graphic Communication
English for the Arts
Communication Theory and Practice
Intercultural Communication
Principles of Corporate Communication
Principles of Public Relations
Media, Culture and Society

Year 2

Integrated Marketing Communication
Public Relation Writing
Media Technology
PR: Issues, Crises and Strategies
Discipline Elective 1
Law and Ethics in Communication
Digital Media Literacy
Events Management
Communication Skills
Corporate Social Responsibility

Year 3

Communication Research Methods
PR: Planning, Campaign & Evaluation
Organisational Communication
Discipline Elective 2
Discipline Elective 3
Research Project
Online Communities
Free Electives 1
Free Electives 2
Free Electives 3

Year 3 Electives

Discipline Electives (Choose 3)
  • Media Relations and Public Affairs
  • Psychology in Communication
  • Investor Relations
  • Political Communication
  • Celebrity Culture
  • Global Branding and Identity
  • Basic Narrative Analysis
Free Electives
  • Global Media and Culture
    *Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service in Planetary Health
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)
  • Creativity for Sustainability
  • Sustainable Development in Malaysia

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service
  • Sustainable Development in Malaysia
Student studying

Entry Requirements


Average C or CGPA 2.0 (Minimum 2 principals)


Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation


Canadian Matriculation


Monash University Foundation Year


Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

Specific Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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Call +6 (03) 7491 8622