Bachelor of Arts (Honours) in Advertising and Branding

Overview

The Bachelor of Arts (Honours) in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

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Sunway University & Lancaster University Logos
Intakes
February, April, September
Duration
3 Years (full-time)
Career Prospects
  • Creative director
  • Art director
  • Brand manager
  • Advertising account executive
  • Copywriter
  • Social media manager
  • Creative production manager
  • Account planner
  • Media planner
  • Web media advertising specialist
  • Editors
  • Strategists
Estimated Annual Course Fee
  • RM36,300
    for Malaysian students
  • USD8,322
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Communication Theory and Practice
Conceptual Art Direction
Creative Thinking
Designing with Type
Digital Photography
English for the Arts
Graphic Communication
Media, Culture & Society
Principles of Advertising

Year 2 and Year 3

Advanced Graphic Communication
Advertising Design & Production
Digital Media Literacy
Communication Skills
Corporate Identity Design
Creative Copywriting
Discipline Elective 1 (Year 2)
Discipline Elective 2 (Year 3)
Final Year Project
Free Elective 1 (Year 2)
Free Elective 2 (Year 3)
Global Branding and Identity
Industrial Training
Integrated Marketing Communication
Law & Ethics in Communication
Media Planning
Research Methodology in Advertising
Research Project in Advertising
Strategic Advertising Campaign

Discipline Electives (Choose 2)

Basic Narrative Analysis
Celebrity Culture
Design Thinking & Practice
Event Management
Intercultural Communication
Introduction to Packaging
Investor Relations
Political Communication
Public Relations Writing
Psychology in Communication

Free Electives (*)

*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

 

For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption

 

For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset and Skills
  • Integrity & Anti-Corruption
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Student studying

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Specific Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • ESL / English Satisfactory level in Pre-University programmes, where the medium of instruction is English

 

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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