BSc (Hons) in Conventions and Events Management

Overview

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Intakes
January, April, September
Duration
3 Years (full-time)
Career Prospects
  • Account director
  • Business Development Manager
  • Business exhibitions planner /director
  • Convention services manager
  • Meeting, convention & event planner/director
  • Sales director

Programme Structure

Year 1

English for the Tourism Service Industry
Conventions and Events Support Services
Emerging Technology for Events
MICE Management
Business of Tourism and Hospitality
Accounting for Decision Making
Business Environment
Principles of Marketing

Year 2

Communication Skills
Conventions and Events: Planning and Design
Exhibitions Management
Sustainable Tourism Development
Business and Hospitality Law
Branding and Promotions
Publicity and Media Writing
Food & Beverage Management
Food and Nutrition
Research Methods
Project Realization

Year 3

Strategic Management for the Hospitality and Service Industry
Corporate and Incentive Travel
Festival and Hallmark Events
Managing People in the Hospitality and Service Industry
Small Business Venture
Research Project
Internship

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Service
Image
Student studying

Entry Requirements

STPM

Average C or CGPA 2.0 (min 2 Principals)

A-Level

Minimum 6 points

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies

CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Other Qualifications

  • Any other equivalent qualifications
  • Applicant with no standard qualification will be considered on a case-to-case basis

English Language Requirements

  • IELTS or equivalent 5.5 (With no individual band below 5.0)
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

I Love SU art installation

Ask a question

If you’d like to know more about studying at Sunway University, we’d love to hear from you.

Submit an enquiry

We’ll find the answer and email you back.

Ask us now

Call one of our course specialists

Monday to Friday: 9am - 5:30pm AEDT

Call +6 (03) 7491 8622