BSc (Hons) in Conventions and Events Management

Overview

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.

Intakes

January, April, September

Duration

3 Years (full-time)

Career Prospects

Account director
Business Development Manager
Business exhibitions planner /director
Convention services manager
Meeting, convention & event planner/director
Sales director

View Prospectus

Programme Structure

Year 1

English for the Tourism Service Industry

Conventions and Events Support Services

Emerging Technology for Events

MICE Management

Business of Tourism and Hospitality

Accounting for Decision Making

Business Environment

Principles of Marketing

Year 2

Communication Skills

Conventions and Events: Planning and Design

Exhibitions Management

Sustainable Tourism Development

Business and Hospitality Law

Branding and Promotions

Publicity and Media Writing

Food & Beverage Management

Food and Nutrition

Research Methods

Project Realization

Year 3

Strategic Management for the Hospitality and Service Industry

Corporate and Incentive Travel

Festival and Hallmark Events

Managing People in the Hospitality and Service Industry

Small Business Venture

Research Project

Internship

Additional MOHE compulsory General Studies subjects

For Local Student

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Community Service
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

Malay Language for Communication 2
Appreciation of Ethics and Civilisation
Community Service

Entry Requirements

STPM

Average C or CGPA 2.0 (min 2 Principals)

A-Level

Minimum 6 points

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies

CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Other Qualifications

Any other equivalent qualifications
Applicant with no standard qualification will be considered on a case-to-case basis

English Language Requirements

IELTS or equivalent 5.5 (With no individual band below 5.0)
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English