Bachelor of Business Analytics (Honours)


The Bachelor of Business Analytics (Honours) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos

Talent Gap


  1. Data analyst is the top five emerging careers with a promising future in Malaysia (New Straits Times, April 2019).
  2. 21% growth in demand for a combination of skills encompassing Big Data, data analytics and web development (LinkedIn, 2019).


Nearly half (46%) of CIOs said they suffered from a skilled shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S (2018 LinkedIn Workforce Report)

January, April, September
3 Years (full-time)
Career Prospects
  • Business analyst
  • Accounting analyst
  • Finance analyst
  • Information systems analyst
  • Marketing analyst
  • HR analyst
  • Customer service analyst
  • Sports analyst
  • Social media analyst
  • Business consultant
Estimated Annual Course Fee
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Business Law
Digital Business
English for Business
Fundamentals of Accounting
Fundamentals of Business Finance
Fundamentals of Economics
Principles of Business Analytics
Principles of Management
Principles of Marketing

Year 2

Business Database Management
Business Data Mining
Business Intelligence Applications
Data Analytics for Business Decisions
Enterprise Resources Management
Human Resource Management

Streams (Choose 1 in Year 2)

Stream 1: Information Systems
  • Operations Management
  • Scientific Ideas and Innovation
Stream 2: Supply Chain Management
  • Supply Chain Management
  • Inventory Control and Warehouse Management
Stream 3: Business Management
  • Scientific Ideas and Innovation
  • Organisational Behaviour and Cultural Management

Year 3

Advanced Data Visualisation
Business Ethics and Sustainability
Strategic Management
Sustainable Information Systems
Web and Social Media Analytics
Web Design and Development
Internship/ Business Consultancy Project/ Launching Your Future Start-Up

Streams (Choose 1 in Year 3)

Stream 1: Business Entrepreneurship
  • Contemporary Small and Medium Businesses
  • Technology Management
Stream 2: Marketing
  • Digital Marketing
  • Services Marketing

Additional MOHE compulsory General Studies subjects


For Local Students

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues


For International Students

  • Appreciation of Ethics and Civilisation
  • Malay Language for Communication 2


For All Students

  • Bahasa Kebangsaan A (Applicable to students who did not sit for SPM or did not obtain a credit in SPM Bahasa Melayu) OR Critical Thinking
  • Communication Skills
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Integrity and Anti-Corruption
Student studying

Entry Requirements


Average C or CGPA 2.00 (minimum 2 Principals)


Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation


Canadian Matriculation


Monash University Foundation Year


Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Other Qualifications

Any other qualifications will be considered on a case-to-case basis

  • An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
    (Click on this link for further information on APEL.A)

Specific Requirements

  • Credit in Mathematics at SPM or its equivalent

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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