Bachelor of Business Analytics (Hons)


The Bachelor of Business Analytics (Hons) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos

Talent Gap


  1. Data analyst is the top five emerging careers with a promising future in Malaysia (New Straits Times, April 2019).
  2. 21% growth in demand for a combination of skills encompassing Big Data, data analytics and web development (LinkedIn, 2019).


Nearly half (46%) of CIOs said they suffered from a skilled shortage in big data analytics. (KPMG CIO Survey 2019) More than 151,000 data scientist jobs going unfilled across the U.S (2018 LinkedIn Workforce Report)

January, April, September
3 Years (full-time)
Career Prospects
  • Business analyst
  • Accounting analyst
  • Finance analyst
  • Information systems analyst
  • Marketing analyst
  • HR analyst
  • Customer service analyst
  • Sports analyst
  • Social media analyst
  • Business consultant
Estimated Annual Course Fee
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

Programme Structure

Year 1

Accounting for Decision Making
Economics for Business
Principles and Practice of Management
English for Business
Business Statistics
Business Law
Introduction to Business Finance
Principles of Marketing
Business Analytics and Information Technology

Year 2

Operations Management
Accounting Information Systems
Business Database Systems
Quantitative Methods for Business
Communication Skills
Enterprise Resources Planning
Human Resource Management
Business Data Mining

Electives (Choose 1)

Marketing Analytics
Human Resource Analytics

Year 3

Business Ethics and Social Responsibilities
Big Data Analytics and Visualisation in Business
Web and Social Media Analytics
Management Information Systems
Business Information Systems Development
Web Design and Development
Capstone Project
Strategic Management

Electives (Choose 1)

Accounting Analytics
Finance Analytics

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Project
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Project
Student studying

Entry Requirements


Average C or CGPA 2.00 (minimum 2 Principals)


Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation


Canadian Matriculation


Monash University Foundation Year


Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs including Mathematics)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Other Qualifications

Any other qualifications will be considered on a case-to-case basis

Specific Requirements

  • Credit in Mathematics at SPM or its equivalent

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • TOEFL 550 (paper-based), 213 (computer-based), 80 (internet-based)
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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