Overview
This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.
Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
- Chief Executive Officer
- Chief Marketing Officer
- Product Manager
- Business analyst
- Business Development Manager
- Project Manager
- Supply Chain Manager
- Client Relationship Manager
- Business / Management Consultant
- Market Research Analyst
- Business Process Manager
- Account Manager
- RM37,700
for Malaysian students
- USD8,878
for international students
Programme Structure
Year 1
For more information on APEL.C, click here
Year 2
Year 3
Year 3 Streams (Choose 2 Streams)
- Consumer Behaviour; and
- Digital Marketing
- Organisational Behaviour and Cultural Management; and
- Leadership in the Age of Complexity
- Entrepreneurship and Innovation in the Global Context; and
- Product Innovation and Commercialisation
Additional MOHE compulsory General Studies subjects
For Local Students
- Appreciation of Ethics and Civilisation
- Philosophy and Current Issues
For International Students
- Appreciation of Ethics and Civilisation
- Malay Language for Communication 2
For All Students
- Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
- Communication Skills
- Community Service for Planetary Health
- Entrepreneurial Mindset and Skills
- Integrity and Anti-Corruption
Entry Requirements
Average C or CGPA 2.00 (minimum 2 principals)
Minimum 12 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
ATAR 55
55%
55%
CGPA 2.0
CGPA 2.0
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
Maximum 28 points from 5 subjects (all grade Bs) and a Pass in Mathematics subject
Completed with minimum 24 points (excluding bonus points)
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
(Click on this link for further information on APEL.A)
Specific Requirements
- Pass in Mathematics at SPM or its equivalent
- Any other qualifications will be considered on a case-to-case basis
Additional Requirements for Certain International Students
International students or candidates from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.
English Language Requirements
- IELTS or equivalent 6.0
- MUET Band 4
- SPM English B+
- UEC English B4
- O-Level English (1119) Credit
- Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
- ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English
Scholarships and Financial Aid
For more information about the scholarships and financial aid, please visit the SEG Scholarships website.
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