BSc (Hons) Business Studies

Overview

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Sunway University & Lancaster University Logos

Intakes

January, April, September

Duration

3 Years (full-time)

Career Prospects

Chief Executive Officer
Chief Marketing Officer
Product Manager
Business analyst
Business Development Manager
Project Manager
Supply Chain Manager
Client Relationship Manager
Business / Management Consultant
Market Research Analyst
Business Process Manager
Account Manager

View Prospectus

Programme Structure

Year 1

Business Statistics

Principles and Practice of Management

Principles of Marketing

Business Law

English for Business

Accounting for Decision Making

Economics for Business

Business Computing

Introduction of Business Finance

Year 2

Operations Management

Marketing Management

Human Resource Management

Consumer Behaviour

Marketing Research

Communication Skills

Integrated Marketing Communications

International Marketing

Entrepreneurship

Year 3

Business Research Design

Business Research Execution

Business Ethics & Social Responsibility

Leadership

Internship

Project Management

Stream electives (Choose 4)

Streams 1, 2, 3 and 4 (Electives)

*Students shall:
(i) Choose 1 stream (choose 4 out of 5 subjects from the chosen stream) or
(ii) Choose any 4 subjects from any stream for a general Business Studies degree.

Stream	Subjects
Stream 1 - E-Commerce	Marketing Analytics Digital Economy Retail Marketing Database Fundamentals Programming Principles

Stream	Subjects
Stream 2 - Services Marketing	Services Marketing Sustainable & Social Marketing Brand Management Service Design and Operation Management Quality Management

Stream	Subjects
Stream 3 - Digital Marketing	Web Fundamentals Digital Economy Digital Marketing Marketing Analytics Public and Media Writing

Stream	Subjects
Stream 4 - Creative Branding & Innovation	Brand Management Product Innovation and Commercialisation Scientific Ideas & Innovation Publicity and Media Writing Digital Marketing

Additional MOHE compulsory General Studies subjects

For Local Student

Appreciation of Ethics and Civilisation
Philosophy and Current Issues
Community Project
Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

Malay Language for Communication 2
Appreciation of Ethics and Civilisation
Community Project

Entry Requirements

STPM

Average C or CGPA 2.00 (minimum 2 principals)

A-Level

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all grade Bs) and a Pass in Mathematics subject

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Specific Requirements

Pass in Mathematics at SPM or its equivalent
Any other qualifications will be considered on a case-to-case basis

Additional Requirements for Certain International Students

International students or candidates from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Language Requirements

IELTS or equivalent 6.0
MUET Band 4
SPM English B3 or B+
UEC English B4
O-Level English (1119) Credit
Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English