BSc (Hons) Business Studies

Overview

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

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Sunway University & Lancaster University Logos
Intakes
January, April, September
Duration
3 Years (full-time)
Career Prospects
  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Business analyst
  • Business Development Manager
  • Project Manager
  • Supply Chain Manager
  • Client Relationship Manager
  • Business / Management Consultant
  • Market Research Analyst
  • Business Process Manager
  • Account Manager
Annual Course Fees
  • RM36,000
    for Malaysian students
  • USD8,257
    for international students
International students must pay their fees in RM equivalent. The USD here is just an indicative/estimation and subject to the prevalent exchange rate

For details, contact +6(03) 7491 8622

Programme Structure

Year 1

Business Statistics
Principles and Practice of Management
Principles of Marketing
Business Law
English for Business
Accounting for Decision Making
Economics for Business
Business Computing
Introduction of Business Finance

Year 2

Operations Management
Marketing Management
Human Resource Management
Consumer Behaviour
Marketing Research
Communication Skills
Integrated Marketing Communications
International Marketing
Entrepreneurship

Year 3

Business Research Design
Business Research Execution
Business Ethics & Social Responsibility
Leadership
Internship
Project Management
Stream electives (Choose 4)

Streams 1, 2, 3 and 4 (Electives)

*Students shall:
(i) Choose 1 stream (choose 4 out of 5 subjects from the chosen stream) or
(ii) Choose any 4 subjects from any stream for a general Business Studies degree.

StreamSubjects
Stream 1 - E-Commerce
  • Marketing Analytics
  • Digital Economy
  • Retail Marketing
  • Database Fundamentals
  • Programming Principles
StreamSubjects
Stream 2 - Services Marketing
  • Services Marketing
  • Sustainable & Social Marketing
  • Brand Management
  • Service Design and Operation Management
  • Quality Management
StreamSubjects
Stream 3 - Digital Marketing
  • Web Fundamentals
  • Digital Economy
  • Digital Marketing
  • Marketing Analytics
  • Public and Media Writing
StreamSubjects
Stream 4 - Creative Branding & Innovation
  • Brand Management
  • Product Innovation and Commercialisation
  • Scientific Ideas & Innovation
  • Publicity and Media Writing
  • Digital Marketing

Additional MOHE compulsory General Studies subjects

For Local Student

  • Appreciation of Ethics and Civilisation
  • Philosophy and Current Issues
  • Community Project
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Project
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Student studying

Entry Requirements

STPM

Average C or CGPA 2.00 (minimum 2 principals)

A-Level

Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

*Sunway Diploma

CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate

Maximum 28 points from 5 subjects (all grade Bs) and a Pass in Mathematics subject

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Specific Requirements

  • Pass in Mathematics at SPM or its equivalent
  • Any other qualifications will be considered on a case-to-case basis

Additional Requirements for Certain International Students

International students or candidates from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Scholarships and Financial Aid

For more information about the scholarships and financial aid, please visit the SEG Scholarships website.

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Call +6 (03) 7491 8622