Dr Izian Idris graduated from University of Liverpool in the area of marketing specialising in advertising. With teaching experience more than 13 years she has received a few teaching awards in current and previous institutions. Her main interest is in advertising specifically on older people in advertising. She has presented and published papers in the area of advertising. She has also published a book in celebrity endorsement in advertising. She has worked in the marketing area in UK and Malaysia before starting as academic.
Academic & Professional Qualifications
PhD in Marketing, Liverpool University, UK, 2017
MA in Marketing, Liverpool John Moores University, UK, 2003
BSc (Hons), Liverpool John Moores University, UK, 2001
Research Methods in Business
Advertising and Promotions
Idris, I. & Baharom, F.H. . Celebrity endorsement in Malaysia, LAP LAMBERT Academic Publishing ISBN 978-3-659-34975-1.
Soon, J.J., Lee, A., Idris, I., & Eng, W. . Do higher CGPAs translate into higher salaries? Initial findings from quantile estimations, Annual Economic Financial Symposium.
Supramanian, S., Singh Gaur, S., Idris, I. & Boon Liat, C. COO Effect: Business opportunities for Middle Eastern entrepreneurs, Management Decision.
Idris, I. & Sudbury-Riley, L. . The Representation of Older Adults in Advertising, The International Journal of Aging and Society, Vol. 6 (3), pp 1-16.