Associate Professor Dr Izian Idris

Associate Professor Dr Izian Idris

  • Head - Department of Marketing Strategy & Innovation
Department of Marketing Strategy & Innovation


Dr Izian Idris graduated from University of Liverpool in the area of marketing specialising in advertising. With teaching experience more than 13 years she has received a few teaching awards in current and previous institutions. Her main interest is in advertising specifically on older people in advertising. She has presented and published papers in the area of advertising. She has also published a book in celebrity endorsement in advertising. She has worked in the marketing area in UK and Malaysia before starting as academic.

Academic & Professional Qualifications

  • PhD in Marketing, Liverpool University, UK, 2017
  • MA in Marketing, Liverpool John Moores University, UK, 2003
  • BSc (Hons), Liverpool John Moores University, UK, 2001

Research Interests

  • Advertising
  • Older people
  • Marketing

Teaching Areas

  • Marketing

Courses Taught

  • Research Methods in Business
  • Advertising and Promotions

Notable Publications

2017 -

Idris, I. & Baharom, F.H. . Celebrity endorsement in Malaysia, LAP LAMBERT Academic Publishing ISBN 978-3-659-34975-1.

2017 -

Soon, J.J., Lee, A., Idris, I., & Eng, W. . Do higher CGPAs translate into higher salaries? Initial findings from quantile estimations, Annual Economic Financial Symposium.

2017 -

Supramanian, S., Singh Gaur, S., Idris, I. & Boon Liat, C. COO Effect: Business opportunities for Middle Eastern entrepreneurs, Management Decision.

2016 -

Idris, I. & Sudbury-Riley, L. . The Representation of Older Adults in Advertising, The International Journal of Aging and Society, Vol. 6 (3), pp 1-16.