Dr Cloris Xi Luo

Dr Cloris Xi Luo

  • Lecturer
Department of Marketing Strategy & Innovation
Google Scholar ORCID ResearchGate
SDGs Focus
Responsible Consumption and Production

Biography

Dr. Cloris Xi Luo is a lecturer at the Department of Marketing Strategy & Innovation, Sunway Business School, Sunway University in Malaysia. Her research interests focused on generative AI, e-commerce, digital marketing, and consumer behavior. Before Joining Sunway University, Dr. Cloris has worked at Academy for Global Development, Beijing Normal University, where she conducted research in the areas of social policy and environmental sustainability. Her academic achievements include publications in reputable journals such as Science, Journal of Retailing and Consumer Services, Journal of Computer Information Systems, Journal of Marketing Advances and Practices, as well as the Social Governance Review.

Academic & Professional Qualifications

PhD in Marketing, Universiti Putra Malaysia, Malaysia (2023)
Master of Science, King’s College London, United Kingdom (2020)
Bachelor Hons in Marketing, Hong Kong Baptist University, Hong Kong (2018)

Research Interests

  • Generative Artificial Intelligence
  • Online Marketing
  • Consumer behaviour
  • E-Commerce

Teaching Areas

  • Marketing

Courses Taught

  • Principle of Marketing
  • Marketing Analytics

Notable Publications

  1. Luo, X., Cheah, J. H., Hollebeek, L. D., & Lim, X. J. (2024). Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. Journal of Retailing and Consumer Services, 77, 103644.
  2. Luo, X., Lim, W. M., Cheah, J. H., Lim, X. J., & Dwivedi, Y. K. (2023). Live Streaming Commerce: A Review and Research Agenda. Journal of Computer Information Systems, 1-24.
  3. Wang, S., Lim, X. J., Luo, X., & Cheah, J. H. (2024). To hesitate or not to hesitate: Can popularity cues minimize the hesitation to checkout in e-commerce?. Journal of Retailing and Consumer Services, 78, 103730.
  4. Gao, Z., Cheah, J. H., Lim, X. J., & Luo, X. (2024). Enhancing academic performance of business students using generative AI: An interactive- constructive-active-passive (ICAP) self-determination perspective. The International Journal of Management Education, 22(2), 100958.
  5. Luo, X., Cheah, J. H., Lim, X. J., & Ng, S. I. (2022). A bibliometric review of user behaviors research in live streaming commerce. Journal of Marketing Advances & Practices, 4(1), 32-49.
  6. Wang, H., Shao, J., Luo, X., Chuai, Z., Xu, S., Geng, M., & Gao, Z. (2020). Wildlife consumption ban is insufficient. Science, 367(6485), 1435-1435.