Geetha is an active data science practitioner in Malaysia with more than 15 years' experience in delivering data-driven insights and strategy in telecommunications, financial and education industries, across ASEAN and North Asia regions, with double digit, sustainable returns at Maxis Communications, Celcom Malaysia, Progresif Brunei, Unitel) Mongolia, Astro Malaysia as well as Anti-Money Laundering (AML) Optimization in Citigroup Transaction Services (CTSM). On the startup front, she is working on Jiingga, a growth portal to support SMEs/SMIs transitioning into data science. She is also a business mentor in Magic Malaysia and Head of Partnerships, Women in Artificial Intelligence (WAI) Malaysia, non-profit organizations.