Dr Sivakumari Supramaniam

Dr Sivakumari Supramaniam

  • Senior Lecturer
Department of Marketing Strategy & Innovation

Biography

Dr Sivakumari Supramaniam is a Senior Lecturer in the Department of Marketing Strategy & Innovation, Sunway Business School. She has more than 16 years of teaching experience in the field of Marketing. Prior to joining Sunway University, Dr Sivakumari has taught at Waikato Management School, University of Waikato, New Zealand. Her main research interest explores how people realise value in their everyday experiences. Her research approach is qualitative, drawing on social constructionism and relationality. Dr Sivakumari has received the best paper award from American Marketing Association (2017) and 2nd International Conference Organisation and Management (2016). She can be contacted at [email protected].

Academic & Professional Qualifications

  • PhD in Marketing, University of Waikato, NZ, 2015
  • MA (Marketing), Northumbria University, 2002
  • BA, Universiti Kebangsaan Malaysia, 1996

Research Interests

  • Customer Valuing experiences
  • Salesperson and Customer Interaction
  • Influencer Marketing
  • Relationality and process view

Teaching Areas

  • Marketing

Courses Taught

  • Principles of Marketing

Notable Publications

  1. John, S. P., & Supramaniam, S. (2024) Value co-creation research in tourism and hospitality management: A systematic literature review. Journal of Hospitality and Tourism Management, 58, 96-114. (Scopus Q1, ABDC A).
  2. Godjali, M & Supramaniam, S. (2024) Street Food Vendors’ Resilience: Navigating Crisis Through  Entrepreneurial Transformation, Qualitative Research Journal. DOI: 10.1108/QRJ-02-2024-0043
  3. Nthubu, B, Supramaniam S., and Suppiah, S. (2023) Configuring Ecosystems for SMEs To Achieve Sustainable Development Goals (SDGs): A Co-design study in Botswana and Malaysia, Role of Micro, Small and Medium Enterprises in Achieving SDGs: Perspectives from Emerging Economies, Palgrave Macmillan.
  4. Tan, A. L., Supramaniam, S., Arumugam, V. M., & Ng, S. C. (2023, December) A review on economic legacies of business events. In Journal of Convention & Event Tourism (pp. 1-22). Routledge. (Scopus Q3, ABDC B)
  5. Gaur, S. S., Supramaniam, S., Yap, S.F & Foliaki, M. (2020) Consumption of Financial Products among Vulnerable Pacific Islanders in New Zealand, Journal of Consumer Marketing, 37(7),  833-842.  (Scopus Q1, ABDC A)
  6. Supramaniam, S., Gaur, S, Idris, I., &, Cheng, B. L. (2018) COO effect; Business Opportunities in a Leading Islamic Country, Management Decision, 56(1), 105-124. (Scopus Q1, ABDC B)

Achievements & Accolades

2016 -
Best Paper Award: Vincent, L. R., Supramaniam, S., Sanjaya, G. . Sharing: what do we know and what we don’t know, 2nd International Conference on Organization and Management, 20-21 November, Abu Dhabi, UAE.