Professor Linda D. Hollebeek

Professor Linda D. Hollebeek

  • Professor
Department of Marketing Strategy & Innovation
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SDGs Focus
Industry, Innovation and Infrastructure
Responsible Consumption and Production
Climate Action

Biography

Professor Linda D. Hollebeek, Ph.D. is the Teng Yew Huat Endowed Chair of Marketing at Sunway University’s Department of Marketing Strategy & Innovation. She is also Professor of Marketing at Vilnius University and Tallinn University of Technology, Guest Professor of Marketing at Umea University and Lund University, and Distinguished Visiting Professor at the University of Johannesburg. In addition, Linda serves as Associate Editor of the Journal of Service Research and the European Journal of Marketing and is an Editorial Board Member of a number of other journals, including Psychology & Marketing and the Journal of Retailing & Consumer Services. 
 

Professor Hollebeek has been named a Clarivate Highly Cited Researcher since 2020, and has been included in the Top 2% of Scientists globally based on the Science-wide Author Database developed by Elsevier B.V. and Stanford University since 2020. She has also been recognized as the world's leading Customer Engagement researcher (Lim et al. 2022, JBR) and features as #845 of Business & Management Researchers in 2023 (research.com). 
 

Professor Hollebeek’s research on customer-, consumer-, and stakeholder engagement has published in journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, International Journal of Research in Marketing, Tourism Management, European Journal of Marketing, Industrial Marketing Management, Journal of Interactive Marketing, Psychology & Marketing, Journal of Business Research, Journal of Advertising, Internet Research and the International Journal of Information Management, among others. Methodologically, her work comprises conceptual, quantitative, and qualitative approaches.

Academic & Professional Qualifications

Doctor of Philosophy, University of Auckland, New Zealand (2012)

Research Interests

  • Customer engagement
  • Stakeholder engagement
  • Technology / technological innovation

Notable Publications

  1. Hollebeek, L., Kumar, V., Srivastava, R.K., and Clark, M. (2023). Moving the Stakeholder Journey Forward. Journal of the Academy of Marketing Science, 51, 23-49.
  2. Hollebeek, L., Kumar, V. & Srivastava, R.K. (2022). From Customer-, to Actor-, to Stakeholder Engagement: Taking Stock, Conceptualization, and Future Directions. Journal of Service Research, 25(2), 328-343.
  3. Hollebeek, L.D., Srivastava, R.K. & Chen, T. (2019), S-D Logic-Informed Customer Engagement: Integrative Framework, Revised Fundamental Propositions, and Application to CRM, Journal of the Academy of Marketing Science, 47(1), 161-185.
  4. Hollebeek, L., Sprott, D. & Brady, M. (2021). Rise of the Machines? Customer Engagement in Automated Service Interactions, Journal of Service Research, 24(1), 3-8. 
  5. Hollebeek, L. & Belk, R.W. (2021). Consumers’ Technology-Facilitated Brand Engagement and Wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory Perspectives, International Journal of Research in Marketing, 38(2), 387-401. 
  6. Hollebeek, L., Sarstedt, M., Menidjel, C., Sprott, D., & Urbonavicius, S. (2023). Hallmarks and Potential Pitfalls of Customer- and Consumer Engagement Scales: A Systematic Review. Psychology & Marketing, 40(6), 1074-1088.
  7. Hollebeek, L., Keeling, D., & de Ruyter, K. (2022). Customer Engagement Design in Industrial Innovation, Industrial Marketing Management, 106(Oct), 83-89.