Associate Professor Dr Alexander Trupp


Associate Professor Dr Alexander Trupp

  • Deputy Dean (Research and Sustainability) and Acting Head
Asia Pacific Centre for Hospitality Research
SDGs Focus


Alexander lived and worked many years in Europe, Southeast Asia, and the South Pacific. Before joining Sunway University in 2020, he worked at The University of the South Pacific (Fiji), Mahidol University (Thailand), and the University of Vienna (Austria). His research is nested in the fields of tourism geography, mobilities, tourism microbusiness and sustainable tourism, with a regional focus on the Asia-Pacific. Alexander is also Adjunct Professor at the Research Institute for Languages and Cultures of Asia (RILCA), Mahidol University, and editor-in-chief of ASEAS - Advances in Southeast Asian Studies (formerly known as Austrian Journal of South-East Asian Studies) which is ranked in various Scopus categories (  

Academic & Professional Qualifications

  • PhD in Theoretical and Applied Geography (Migrating into Tourist Business)
  • MSc in Theoretical and Applied Geography (Ethnic Tourism), University of Vienna, Austria (2014)
  • Postgraduate Certificate in Tertiary Teaching, University of Vienna, Austria (2006)
  • The University of the South Pacific, Fiji (2018)

Research Interests

  • Tourism and hospitality in Asia and the Pacific Islands
  • Mobilities and the intersections of tourism and migration
  • Tourism for development; sustainable tourism
  • Asian tourism
  • Tourism microbusinesses
  • Tourism and gender

Teaching Areas

  • Research Methods
  • Sustainable Tourism and Hospitality
  • Events and Festivals
  • Postgraduate research supervision

Notable Publications


  1. Trupp, A., Salman, A., Stephenson M.L., Chan, L.F., Gan, J.E. (2024). A Systematic Review of Challenges Faced by Micro and Small Enterprises in Tourism Destinations: Solutions through Resilience and Sustainable Development. Tourism, Planning & Development, Online first
  2. Salman, A., Trupp. A., & Chan, L.F. (2024, accepted). Tourism in times of crisis and post-crisis. A model linking revenge tourism, destination safety, and travel motivations to understand tourist’s post-pandemic travel intentions. Tourism. An Interdisciplinary Journal.  
  3. Trupp, A., Shah, C., & Hitchcock, M. (2023). Globalization, Crafts, and Tourism Microentrepreneurship in the South Pacific: Economic and Sociocultural Dimensions. Journal of Heritage Tourism. 
  4. Tan, A. L., Trupp, A., & Tan, J. X. (2023). Dining out safely with food allergies: A comparative perspective from restaurant managers and servers in Malaysia. International Food Research Journal, 30(3), 750-763. 
  5. Trupp, A. (2023). Tourism, micro-entrepreneurship, and handicrafts in the Solomon Islands. In M. L. Stephenson (ed) Routledge Handbook on Tourism and Small Island States in the Pacific (pp. 191-204). Routledge.
  6. Shah, C., Trupp, A., & Stephenson, M. L. (2023). Conceptualising local perceptions of research‐related tourism in an indigenous village in Fiji. International Journal of Tourism Research.
  7. Chaichi, K., Trupp, A., Ranjanthran, M., & Thirumaran, K. (2023). Robotic life of casino employees: exploring well-being dimensions in the gambling industry in Malaysia. Equality, Diversity and Inclusion: An International Journal, doi/10.1108/EDI-02-2022-0051 
  8. Shah, C., Trupp, A., & Stephenson, M. L. (2023). Conceptualising local perceptions of research‐related tourism in an indigenous village in Fiji. International Journal of Tourism Research. 
  9. Fang, Y., Trupp, A., Hess, J. S., & Ma, S. (2022). Tourism under climate crisis in Asia: impacts and implications. Journal of Sustainable Tourism, 1-17. Online first:  
  10. Butratana, K., Trupp, A., & Husa, K. (2022). Intersections of tourism, cross-border marriage, and retirement migration in Thailand. In Bloch, N. & Adams, K. (eds.), Intersections of tourism, migration, and exile (pp. 148-169). Routledge.

For full list of publications, please go to Google Scholar.

Achievements & Accolades

  1. Editor in chief of Advances in Southeast Asian Studies (ASEAS):
  2. International Research Network Grant 2.0 of Sunway University (2022-2023)
  3. Embedding the Framework of Culture of Health in Small Medium Enterprises. A comparative perspective between Japan and Southeast Asia. Toshiba Foundation (2022-2023)
  4. Exploring Migrants’ Emotions and Perceptions of Malaysian Cities (ElastiCities Research Cluster)
  5. Co-creating sustainable tourism experiences (Sustainable Business Research Cluster)
  6. Tourism, street food and consumption in the city (Sustainable Business Research Cluster)
  7. Best Paper award Singapore Journal of Tropical Geography (category best graduate paper 2021 with Kosita Butratana for ‘Gender, class and paradoxical mobilities of Thai marriage migrants in Austria)
  8. Best paper award (The Consumption of European Cultural Tourism – An Indicator of Asian Socio-economic Development and a Quest for Distinction, together with H. T. Bui). The 2014 TOSOK (Tourism Sciences Society of Korea) International Tourism Conference.