It is the vision of the Centre that academia and industry could draw on each other’s strength and develop synergy to support the development of the hospitality and tourism industry through collaboration in educational development and delivery as well as industry-relevant research and consultancy. These arenas of collaboration can positively impact the reputation and wellbeing of the hospitality and tourism communities.
The Centre strives to:
Support joint development and delivery of educational and training programmes
Seek opportunity in conducting consultancy and industry relevant research to help to provide business solutions to hospitality and tourism industry
Create collaborations and new partnerships with local and international industry partners and stakeholders