Industry Engagement

Working with industry partners and future employers

The School of Hospitality and Service Management (SHSM) is committed to working closely with industry partners and future employers which enhances the provision of a dynamic and practical education essential for the student development. Such engagements can also facilitate the transfer of skills and knowledge between academia and industry, enabling the School to remain relevant to the latest advancements. 


External Advisory Committee

Vital to the professional development of students, SHSM meets semi-annually with its External Advisory Committee members to enable curriculum alignment, making sure that the School's programmes are relevant to the industry's needs. Through internship and other forms of project-based learning, working closely with the External Advisory Committee members also means that SHSM students are provided with a platform to be ready to enter into a dynamic working environment. 

The External Advisory Committee members include:

  • APEC Marriott International
  • BMC Travel Sdn Bhd
  • Brillions International Sdn Bhd
  • FC Club Sdn Bhd  (Din Tai Fung)
  • EQ Kuala Lumpur 
  • Gourmet Partner Malaysia (Bidfood Holdings) 
  • Las Carretas Mexican Restaurant & Bar 
  • Messe Worldwide Sdn Bhd 
  • ONO Specialty Coffee & Matcha
  • Parkroyal Collection & Pan Pacific Serviced Suite 
  • Plaza Premium Lounge Management Limited 
  • Sunway City Kuala Lumpur Hotels
  • Table & Apron
  • The Hot Shoe Show and Company Sdn Bhd 
  • The St. Regis Kuala Lumpur 
  • Watsons Malaysia 


Internship Partners

Undergraduate students at SHSM are required to complete an internship for a duration specified within the programme. Internship puts theory into practice, where students apply knowledge and skills in the professional working environment. 

→ Learn more about SHSM's internship partners


Institutional Memberships & International Recognitions

SHSM is a member of several reputable institutions that certify the School's commitment to global and national standards of the tourism and hospitality industry. With these recognitions we are able to provide relevant resources for research and publications, and be part of hospitality organisations that ensure continual improvement to be above industries’ standards.


International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

Being part of the ICHRIE enables the School of Hospitality to receive the best in hospitality and tourism education available outside the classroom. The membership also provides professional development and making sure its members are kept abreast on the latest news and trends in the industry. 

PATA membership

Pacific Asia Travel Association (PATA)

PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations. PATA’s network also extends to include a youth network of over 4,000 members part of PATA Young Tourism Professionals and PATA Student Chapters worldwide.

TEAM membership

Tourism Educators Association of Malaysia (TEAM)

TEAM provides a platform for collaboration and alliances within the tourism and hospitality institution with local and international educational partners, and tourism sectors. Furthermore, this membership ensures that the development of curriculum and course design will be able to meet the needs, requirements and expectations of the industry.

MACEOS membership

Malaysian Association of Conventions and Exhibitions Organisers and Suppliers (MACEOS)

MACEOS is an NGO established in 1990 represents the Business Events (BE formerly known as MICE) industry to promote and advocate a sustainable growth of the BE industry in Malaysia. As the leading professional Association and the voice of the industry, MACEOS strives to establish standard codes of practice and professional developments to elevate Malaysia as the preferred global Business Events hub in the region. 

Observer of THE-ICE

Observer of THE-ICE

The School of Hospitality and Service Management is an Observer of THE-ICE (International Centre of Excellence in Tourism and Hospitality Education). Being an Observer means that the School is recognised as a reputable institution in tourism and hospitality education, and is part of THE-ICE’s global network of institutions, business partners, and hospitality professionals.

EUHOFA membership

International Association of Hotel Schools (EUHOFA)

With the aim and vision of contributing to the professional education and training of the hospitality industry, EUHOFA promotes new developments and ideas in education and training, and examples of best practices. It is governed by statutes and administered by a committee to ensure the highest of quality education.


WORLDCHEFS Recognition of Quality Culinary Education (RQCE)

The WORLDCHEFS Recognition of Quality Culinary Education recognises educational institutions which offer culinary and pastry art programmes of various designs and sizes, so that the global standards for the quality culinary education could be met.

MAHIR membership

Malaysian Association of Housekeepers (MAHIR)

MAHIR is a professional organisation committed to providing a platform for housekeepers in the hospitality and healthcare sectors to network, exchange knowledge and insights, and discuss industry needs, trends, and challenges.


Professional Culinaire Association (PCA)

The PCA is a national network of chefs, and is a proud member of the World Association of Chefs’ Societies (Worldchefs), a leading global culinary authority. A membership with PCA allows the School of Hospitality, Sunway University to be part of PCA’s culinary excellence, quality, education, innovation and advancement.