Industry Engagement
Institutional Memberships & International Recognitions
INTERNATIONAL COUNCIL ON HOTEL, RESTAURANT, AND INSTITUTIONAL EDUCATION (ICHRIE)
Being part of the ICHRIE enables the School of Hospitality and Service Management to receive the best in hospitality and tourism education available outside the classroom. The membership also provides professional development and making sure its members are kept abreast on the latest news and trends in the industry.
PACIFIC ASIA TRAVEL ASSOCIATION (PATA)
PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its more than 800 member organisations. PATA’s network also extends to include a youth network of over 4,000 members part of PATA Young Tourism Professionals and PATA Student Chapters worldwide.
TOURISM EDUCATORS ASSOCIATION OF MALAYSIA (TEAM)
TEAM provides a platform for collaboration and alliances within the tourism and hospitality institution with local and international educational partners, and tourism sectors. Furthermore, this membership ensures that the development of curriculum and course design will be able to meet the needs, requirements and expectations of the industry.
MALAYSIAN ASSOCIATION OF CONVENTIONS AND EXHIBITIONS ORGANISERS AND SUPPLIERS (MACEOS)
MACEOS is an NGO established in 1990 represents the Business Events (BE which is formerly known as MICE) industry to promote and advocate a sustainable growth of the BE industry in Malaysia. As the leading professional Association and the voice of the industry, MACEOS strives to establish standard codes of practice and professional developments to elevate Malaysia as the preferred global Business Events hub in the region.
INTERNATIONAL ASSOCIATION OF HOTEL SCHOOLS (EUHOFA)
With the aim and vision of contributing to the professional education and training of the hospitality industry, EUHOFA promotes new developments and ideas in education and training, and examples of best practices. It is governed by statutes and administered by a committee to ensure the highest of quality education.
WORLDCHEFS RECOGNITION OF QUALITY CULINARY EDUCATION (RQCE)
The WORLDCHEFS Recognition of Quality Culinary Education recognises educational institutions which offer culinary and pastry art programmes of various designs and sizes, so that the global standards for the quality culinary education could be met.
MALAYSIAN ASSOCIATION OF HOUSEKEEPERS (MAHIR)
MAHIR is a professional organisation committed to providing a platform for housekeepers in the hospitality and healthcare sectors to network, exchange knowledge and insights, and discuss industry needs, trends and challenges.
PROFESSIONAL CULINAIRE ASSOCIATION (PCA)
The PCA is a national network of chefs, and is a proud member of the World Association of Chefs’ Societies (WORLDCHEFS), a leading global culinary authority. A membership with PCA allows the School of Hospitality and Service Management, Sunway University to be part of PCA’s culinary excellence, quality, education, innovation and advancement.
