Assoc. Prof. Dr Alexander Trupp


Assoc. Prof. Dr Alexander Trupp

  • Associate Dean (Research and Postgraduate Studies) and Acting Head - Asia Pacific Centre for Hospitality Research
Centre for Hospitality Research


Alexander lived and worked many years in Europe, Southeast Asia and the South Pacific. Before joining Sunway University in 2020, he worked at The University of the South Pacific (Fiji), Mahidol University (Thailand), and the University of Vienna (Austria). His research is nested in the fields of tourism geography, mobilities, tourism microbusiness and sustainable tourism, with a regional focus on the Asia-Pacific. Alexander is also editor-in-chief of ASEAS - Advances in Southeast Asian Studies (formerly known as Austrian Journal of South-East Asian Studies which is ranked in various Scopus categories, including Anthropology, Communication, General Social Sciences, Development, Geography, and Tourism, Leisure and Hospitality Management.

Google Scholar


Academic & Professional Qualifications

  • PhD in Theoretical and Applied Geography (Migrating into tourist business)
  • University of Vienna, Austria (2014) MSc in Theoretical and Applied Geography (Ethnic Tourism)
  • University of Vienna, Austria (2006) Postgraduate Certificate in Tertiary Teaching
  • The University of the South Pacific, Fiji (2018)

Research Interests

  • Tourism and hospitality in Asia and the Pacific Islands
  • Mobilities and the intersections of tourism and migration
  • Tourism for development; sustainable tourism
  • Asian tourism
  • Tourism microbusinesses

Notable Publications

For a complete list of publications, please go to: Google Scholar

  1. Trupp, A. (2023). Tourism, micro-entrepreneurship, and handicrafts in the Solomon Islands. In M. L. Stephenson (ed) Routledge Handbook on Tourism and Small Island States in the Pacific (pp. 191-204). Routledge.
  2. Shah, C., Trupp, A., & Stephenson, M. L. (2023). Conceptualising local perceptions of research‐related tourism in an indigenous village in Fiji. International Journal of Tourism Research.
  3. Chaichi, K., Trupp, A., Ranjanthran, M., & Thirumaran, K. (2023). Robotic life of casino employees: exploring well-being dimensions in the gambling industry in Malaysia. Equality, Diversity and Inclusion: An International Journal, doi/10.1108/EDI-02-2022-0051 
  4. Shah, C., Trupp, A., & Stephenson, M. L. (2023). Conceptualising local perceptions of research‐related tourism in an indigenous village in Fiji. International Journal of Tourism Research. 
  5. Fang, Y., Trupp, A., Hess, J. S., & Ma, S. (2022). Tourism under climate crisis in Asia: impacts and implications. Journal of Sustainable Tourism, 1-17. Online first:  
  6. Butratana, K., Trupp, A., & Husa, K. (2022). Intersections of tourism, cross-border marriage, and retirement migration in Thailand. In Bloch, N. & Adams, K. (eds.), Intersections of tourism, migration, and exile (pp. 148-169). Routledge.
  7. Trupp, A., Pratt, S., Stephenson, M. L., Matatolu, I., & Gibson, D. (2022). Representing and evaluating the travel motivations of Pacific islanders. International Journal of Tourism Research. Online first: 
  8. Ng, K-A., Trupp, A., & Phongpanichanan, C. (2022). Hospitality graduates’ career intentions during COVID-19: evidence from Malaysia. Journal of Teaching in Travel & Tourism. 
  9. Atikah, R. S., Tan, A. L., Trupp, A., Chong, K. L., Arni, A. G., & Arumugam, V. M. (2022). The Emergence Of A New Religious Travel Segment: Umrah Do It Yourself Travellers (DIY). GeoJournal of Tourism & Geosites, 40(1), 37-48. (Q2)
  10. Kumar, N., Trupp, A., & Pratt, S. (2022). Linking tourists’ and micro-entrepreneurs’ perceptions of souvenirs: the case of Fiji. Asia Pacific Journal of Tourism Research, 27(1), 1-14 
  11. Shah, C., Trupp, A., & Stephenson, M. L. (2022). Deciphering tourism and the acquisition of knowledge: Advancing a new typology of ‘Research-related Tourism (RrT)’. Journal of Hospitality and Tourism Management, 50, 21-30.
  12. Butratana, K. & Trupp, A. (2021): Gender, class, and paradoxical mobilities of Thai marriage migrants in Austria. Singapore Journal of Tropical Geography, 42(1), 85-106. 
  13. Trupp, A., Matatolu, I., & Movono, A. (2021). Gender and benefit-sharing in indigenous tourism microentrepreneurship. In D. Morais (ed) Tourism Microentrepreneurship (51-63). Emerald.
  14. Statham, P., Scuzzarello, S., Sunanta, S., & Trupp, A. (Eds.). (2021). Thai-western Mobilities and Migration: Intimacy Within Cross-border Connections. Routledge.
  15. Trupp, A., & Dolezal, C. (2020). Tourism and the sustainable development goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1), 1-16. 
  16. Nomnian, S., Trupp, A., Niyomthong, W., Tangcharoensathaporn, P., & Charoenkongka, A. (2020). Language and Community-Based Tourism. Austrian Journal of South-East Asian Studies, 13(1), 57-79. 
  17. Shah, C. & Trupp, A. (2020): Trends in consumer behaviour and accommodation choice: perspectives from India. Anatolia. An International Journal of Tourism and Hospitality Research, 31(2), 244-259. 
  18. Dolezal, Claudia, Trupp, Alexander, & Bui, Thanh Huong (Eds) (2020): Tourism and Development in Southeast Asia. London: Routledge. 
  19. Statham, P., Scuzzarello, S., Sunanta, S., & Trupp, A. (2020). Globalising Thailand through gendered ‘both-ways’ migration pathways with ‘the West’: cross-border connections between people, states, and places. Journal of Ethnic and Migration Studies, 46(8), 1513-1542. 
  20. Bui, Huong T. & Trupp, Alexander (2020): Asian tourism in Europe. Consumption, distinction, mobility, and diversity. Tourism Recreation Research, 45(1), 4-18. DOI: 10.1080/02508281.2019.1634305 
  21. Mafi, M., Pratt, S., & Trupp, A. (2019): Determining Ecotourism Satisfaction Attributes – A Case Study of an Ecolodge in Fiji. Journal of Ecotourism, 1-23, DOI: 10.1080/14724049.2019.1698585 
  22. Mate, Mani, Trupp, Alexander, & Pratt, Stephen (2019): Managing Negative Online Accommodation Reviews: Evidence from the Cook Islands. Journal of Travel & Tourism Marketing, 35(5), 627-644.  
  23. Trupp, A., & Sunanta, S. (2017). Gendered practices in urban ethnic tourism in Thailand. Annals of Tourism Research, 64, 76-86. 
  24. Trupp, Alexander (2017): Migration, Micro-Business and Tourism in Thailand: Highlanders in the City. London: Routledge. 
  25. Trupp, Alexander (2015): Agency, Social Capital, and Mixed Embeddedness among Akha Ethnic Minority Street Vendors in Thailand’s Tourist Areas. In: Sojourn: Journal of Social Issues in Southeast Asia 30(3), 779-817.

Achievements & Accolades

  1. Editor in chief of Advances in Southeast Asian Studies (ASEAS):
  2. International Research Network Grant 2.0 of Sunway University (2022-2023)
  3. Embedding the Framework of Culture of Health in Small Medium Enterprises. A comparative perspective between Japan and Southeast Asia. Toshiba Foundation (2022-2023)
  4. Exploring Migrants’ Emotions and Perceptions of Malaysian Cities (ElastiCities Research Cluster)
  5. Co-creating sustainable tourism experiences (Sustainable Business Research Cluster)
  6. Tourism, street food and consumption in the city (Sustainable Business Research Cluster)
  7. Best Paper award Singapore Journal of Tropical Geography (category best graduate paper 2021 with Kosita Butratana for ‘Gender, class and paradoxical mobilities of Thai marriage migrants in Austria)
  8. Best paper award (The Consumption of European Cultural Tourism – An Indicator of Asian Socio-economic Development and a Quest for Distinction, together with H. T. Bui). The 2014 TOSOK (Tourism Sciences Society of Korea) International Tourism Conference.