What every business student learns is that where there is challenge, there is also opportunity. Around the world, the coronavirus pandemic has forced business schools to adapt, redirect, and refocus their offerings to meet the challenges presented by the “new norm” and to identify and cultivate the…
Sunway University Business School (SUBS) undoubtedly fostered my curiosity for pursuing a career in digital marketing. My primary course, Business Management, was a good mix of the “Thought + Research” model that provided me with a holistic view of business.
The course taps into various subjects of…
The Sunway University team emerged 3rd runner-up at the regional challenge of the HSBC/HKU Asia Pacific Business Case Competition 2020 – Online Edition. Silas Roberts led the team of four with group members Nikolas Adiprasetya, Bernice Chia Shi Le and Darryl Lim Boon Toong. “My team members each…
Professor Yuka Fujimoto lived in Japan until she was 12, and then continued her schooling in Malaysia. By age 16, she moved to Australia and found herself as one of the few Asian students in her grade at a high school in the countryside of Toowoomba. “People didn’t understand why I ate rice,” she…
