Communication & Media Studies

From Twitter to 'X': Navigating Social Media Transformation

By Professor Bradley C Freeman
Explore Twitter's transformation under Elon Musk into 'X' and the changing face of social media.

Safwaan Azmi: Giving Back to The “Life-Altering” Sunway Experience

Alumnus remains passionate about giving back to the Sunway Alumni community as a mentor.

The Evolution of Advertising in Malaysia

By Intan Abida binti Abu Bakar
The future of advertising in Malaysia holds significant promise and presents exciting opportunities for growth and innovation.

Redefining the Value of Higher Education: Beyond Degrees and Wages

By Dr Serena Leow Wai Yee
Why are many high school leavers not interested in pursuing higher education?

Much Ado About… ChatGPT

By Priyadharshini Ahrumugam
The emergence of ChatGPT, an AI chatbot utilising natural language processing, raised concerns in education about increased plagiarism and weakened critical thinking.

Saudi Arabia's COVID-19 Crisis Communication

By Dr Norizzati Azudin
Dive into the Saudi Ministry of Health's strategic use of Twitter amid the COVID-19 outbreak.

Online Neighbourhood Communities

By Associate Professor Dr Pauline Pooi Yin Leong
How has the Internet changed the concept of neighbourhood communities? What makes one online community more successful than the other? Is content moderation important in online communities?

Qarlene Rishiqa: Creating History and Conquering the Airwaves

An alumna from the BA (Hons) in Communication course, Qarlene’s time at Sunway University taught her how to deal with curveballs and turn them around to her advantage.

Felica Tan Hwee Ling: Discovering New Pathways Through Digital Communication

From being a pure Science stream student in MUFY to pursuing a Master of Social Sciences in Communication, Felica Tan Hwee Ling’s Sunway experience shifted her education trajectory in a major way. A continuing scholarship led her to the BA (Hons) in Communication programme, where she cultivated an…

Navigating the ChatGPT Landscape in Education: Empowerment vs. Dependence

By Professor Dr Bradley Freeman
This article emphasizes the importance of educators, policymakers, and technologists collaborating to develop best practices, fostering responsible AI use in the classroom while nurturing a generation of informed and responsible digital citizens. Discover the key to unlocking the technology's full…

The Curious Case of Commodity Fetishism

By Priyadharshini Ahrumugam
Commodity fetishism is a unique situation where the public may find their identity as an extension of the expensive products they own. This is because there is a symbolic value that products possess according to scholars of media and advertising.  

Academic Integrity Post-pandemic: Deception and Dishonesty in the Digital Age

By Vijaya Sooria Sangaran Kutty
This article covers what constitutes academic integrity, specifically focusing on the sharp increase in dishonest behaviours among students of higher learning during the pandemic. Why do students resort to cheating? Why should educators be aware of this issue?