Think Pieces

Activities / News

Stand Out, Stay True: The 3 Cs of Unforgettable Branding

In today’s crowded marketplace, standing out isn’t easy. Whether you’re a budding entrepreneur testing new products or a well-established company adapting to evolving trends, the key to making your brand memorable lies in a clear and thoughtful positioning strategy.

Sunway University Features in Robocon Friendly Match

By Dr Richard Wong Teck Ken

ABU Asia-Pacific Robot Contest (Robocon) was founded by the Asia-Pacific Broadcasting Union (ABU) in 2002 as an Asian-Oceanian college robot competition to promote friendship among young people with similar interests while advancing engineering and broadcasting technologies.

Learning Engineering through Eggs: An Engineering Workshop for Villa International High School, Maldives

By Ir Dr Ng Lik Yin

The Egg Drop Challenge, organised for students from Villa International High School as part of their educational tour "Learning Beyond Walls," serves as an interactive and educational platform for the students to experience different aspects of engineering programmes.

Sunway Students Reach Quarter Finals at Robot Tempur 2024!

By Hunts Wong Han Xian

For some time, Sunway University’s Human-Machine Collaboration Research Centre (HUMAC-RC) has been sending undergraduate-led teams to National-level combat robotics competitions, organised independently by MyRobotz Enterprise since 2014.

Celebrating the Kampung Kira-Kira Community Project

By Assoc. Prof. Dr Jason Ng Wei Jian

The School of Mathematical Sciences is thrilled to introduce the full launch of the Kampung Kira-Kira Community Project!

Exploring Responsible Tourism: How Small Actions Make a Big Impact

By Dr Teh Pek Yen

In conjunction with World Tourism Day, let’s explore the concept of responsible tourism.

The Rise of Office Peacocking : Visibility as a Strategic Career Progression Tool

By Vijaya Malar Arumugam

The professional landscape of today has evolved beyond the traditional pathways of a slow and steady rise to the top. Visibility at work has, in recent times, become a crucial component of career progression and professional success.

 The Power of Design Advocacy

By Kevin Chan Leong Kit

Design advocacy goes beyond aesthetics; it’s about stirring emotions, sparking critical thought, and inspiring action. Through bold visuals, it communicates societal issues that matter and taps into deeper currents that influence our collective mindset.

Make it, or Fake it?

By Evelyn Loh Geok Yan

Certainly, many are aware of the economic impact of counterfeit goods, though the impact of fake reviews is much less familiar. According to the World Economic Forum, online reviews impact a large portion of the global e-commerce spending, i.e. $3.8 trillion.

Weaving Narrative into Furniture Design: The Orked Chair

By Arief Afandi
With a background in architecture and furniture design, academician Arief Afandi explores the importance of design thinking and design narrative through the medium of furniture design. The Orked chair, originally designed and prototyped in 2019 by Arief, serves as a case study of this approach.

Cultural Heritage: What Is it and Why Bother?

By Dr Fiona Wong E Chiong
Cultural heritage, a living legacy passed down through generations, includes both tangible and intangible elements. Tangible heritage comprises artefacts, historical sites, and structures, while intangible heritage involves languages, rituals, and traditional arts.

Sunway University and University of Technology (UTS) Sign MoU

By Assoc. Prof. Dr Jason Ng Wei Jian

We are pleased to announce that the School of Mathematical Sciences, Sunway University has recently entered into a Memorandum of Understanding (MoU) with the University of Technology Sydney (UTS), particularly with a focus on collaboration within the Faculty of Science.