Activities / News
Tell Me a Story: Gender-Based Responses to Luxury Hotel Marketing
Storytelling is a powerful marketing tool that helps brands create emotional connections with their audience. For luxury hotel brands, Instagram provides a visual and narrative-rich platform to showcase their unique offerings.
The Bubble Tea Phenomenon: How Servicescape Influences Consumers’ Responses
The consumption of bubble tea experienced a meteoric rise in popularity in Malaysia following the opening of Chatime's first store in 2010.
Digital Media and Disinformation in Malaysia: The Role of State Actors
As a multi-ethnic, multi-religious developing country with a complex political system, Malaysia’s media landscape is a unique case study of how digital technologies have impacted its democratic process.
The Journey to Connect the Unconnected: Trieste to Thuwal to Bandar Sunway
Reindeer tracking in remote snow using IoT and advanced wireless communication techniques for overcoming space communication delays were highlights of the extreme communication workshop at the Abdus Salam International Centre for Theoretical Physics (ICTP) in Trieste, Italy.
Machine Learning Applications in Climate Change: A Science Mapping and Network Analysis
Climate change is described as one of the greatest threats facing humanity, both in this current age as well as future generations. In addition to this, it is portrayed as a calamity that was caused by humans and poses severe threats to human health and safety and the environment in general.
The Rise of Virtual Restaurants in the Post-Pandemic Era
The culinary landscape is witnessing a revolutionary shift with the emergence of virtual restaurants, also known as 'ghost kitchens' or 'cloud kitchens'. These establishments operate without physical storefronts, relying solely on digital platforms for their operations.
Spotlight on Excellence: School of Mathematical Sciences’ Top 2% Highly Cited Researchers
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Art-based Research: The Experience of a Practicing Academic Artist
Academics and practitioners in art and design often struggle with creating a theoretical premise or framework for their practice to fulfil the academic definitions of research. As stated as early as 1993 by Prof.
Embracing Innovation: The Rise of Robot Baristas in China's Coffee Culture
In recent years, the global Robot Barista market has undergone a remarkable transformation, spurred significantly by the disruptive impact of the COVID-19 pandemic.
Crafting Furniture with a Malaysian Soul
In Malaysia, cultural identity permeates architecture and crafts, but furniture design lags behind. Despite former Prime Minister Tun Dr. Mahathir Mohamad's call for innovation, the furniture industry struggles to reflect Malaysian heritage. Enter the Transformation-Biomimicry Theoretical Framework…
Flexibility and Biophilic Design in Hospital Environments
This article discusses how incorporating flexibility and biophilic design principles into hospital architecture can contribute to Sustainable Development Goal 3 (SDG 3) - Good Health and Well-being, and offer a blueprint for creating spaces that promote healing, inspire, and sustain individuals and…
How Fast Can You Innovate? SMS 3-Minute Thesis Competition
Competition. Drives. Innovation.
