When I began my academic journey, I chose to become a Sunwayian. Upon completing my master's degree, I can proudly say it was the right choice. My overall campus experience was fun and inspiring despite stressful academic challenges.
Afreen Raj Dharani joined Sunway University in 2019 to pursue an undergraduate degree, aiming to maintain her position in 'a class above'. Read her fond retelling of her journey to study international business.
Delve into a comprehensive multi-study analysis powered by the use of scientometrics. Gain a foundational understanding of consumption and ecological sustainability and discover the research directions that should be approached in the future.
Parasocial relationships. In layperson’s terms, this is a one-sided relationship where one party is unaware of the other’s existence. Nevertheless, many consumers from this type of relationship with social media influencers to the point it affects their behaviour as consumers. Find out what this…