Think Pieces

Sunway University’s Actuarial Studies Programme Receives the Highest 5 Stars Rating from QS Stars

By Professor Ho Chee Kit
The BSc (Hons) Actuarial Studies programme, offered by the School of Mathematical Sciences, has achieved the highest QS 5 Stars rating under the programme strength category. This category identifies an institution’s specialist programme by looking at its competitiveness and strength in all…

Virtual Reality as an Innovative Marketing Approach in Hospitality Services

By Dr Maggie Leong Mei Kei
This article highlights how virtual reality could be used to improve tourist and customer engagement and experience. Virtual reality presents the opportunity to be embedded in various aspects of the hospitality industry including airlines, hotel booking, hotel accommodations, and food and beverage…

Striking the Iron while Its Hot: Theatre Education at Tertiary Level

By Kelvin Wong Kee Wai
Malaysian theatre has changed tremendously over the past few decades. This is widely attributed to better and higher quality productions as well as more contemporary performances from audiences across the country. There is a constant call for a more uniform and formal education programme in this…

Preparing University Students For The Workforce Of Tomorrow

By Professor Ts. Dr -Ing. Lau Sian Lun
As businesses had to adapt and cope with the unprecedented challenges and impact, the pandemic also forced the nature of work to change. Overnight, everyone must learn to work remotely. Online conference calls became a norm in the blink of an eye. Whoever managed to change in time managed to stay…

Psychological Testing And Psychometrics – What Do You Need To Know?

By Professor Hew Gill
The word “psychometric” literally means “mind measurement” and to be strictly accurate psychometric assessments are a type of psychological test primarily concerned with abilities and aptitudes. Abilities are innate capacities that every human is born with, and probably the best known of these…

Ensuring Transparency in Our Budget Process

By Professor Mahendhiran Sanggaran Nair
Yesterday, the Ministry of Finance released the first ever Pre-Budget Statement in an effort to be more transparent ahead of Budget 2022.

Living The Good Life: Psychological Perspectives

By Professor Alvin Ng Lai Oon
The concept of a “Good Life” is not new. It has been discussed and studied since ancient times, with philosophers and religious figures prescribing all sorts of spiritual and scientific approaches in the pursuit of happiness – to live the good life.

When One Vision Connects Two Brilliant Minds

From 1974 up until 1999, he served the nation as statesman and deputy minister under the administrations of former prime ministers Tun Mahathir and the late Tun Hussein Onn.

Optimizing Energy Efficiency in 5G Ultra-dense Networks Using Distributed and Cooperative Learning Model

By Dr Mohammad Tahir
As the world moves towards greener technology, energy efficiency in wireless networks is of significant importance. This research aims to address the issues using innovative resource management by combining artificial intelligence and game theory.

How Does Product Aesthetics Impact Consumer Response?

By Dr Goh Yi Sheng
Success stories in the market show the importance of design for increasing sales. One of the best examples of this is Apple. The importance of design has since received increasing attention with people wanting to know what elements of design are critical and how to utilize these design elements…

Flipping Out: Using Flipped Learning in the Music Classroom

By Professor George J Hess, Jr D.A
One reason that the author’s online classes went well this past year was that the classes were flipped. A lot of materials for the students were already online. This meant instead of scrambling to create lessons that would work online, the author was able to focus more on engaging the students.…

There’s No Such Thing as an Impulsive Artist

By Associate Professor Leow Puay Tin
‘Research’ is a word that doesn’t seem pertinent to the arts. Many people assume the arts to be wholly inspired and created through the artist’s natural or divinely-given talent and passion or genius and impulse. But this is never the whole picture. “There is no such thing as an impulsive artist…