Spotlight on Research

Activities / News

Discovering the Intersection between Social Media and Political Communities in Malaysia

By Associate Professor Dr Pauline Leong
Social media has become a powerful force in Malaysian politics, allowing diverse communities that are bounded by ethnic, religious, cultural or geographical interests to publicly participate in online discussions regarding issues that affect their interest group. The book Social Media and Political…

Fintech's Green Edge: How Sustainable Practices Boosted Success During the Pandemic

By Dr Ng Shir Li
This article explores how fintech firms are revolutionising the financial industry by making services more accessible and affordable, especially during the COVID-19 pandemic. The research investigates the impact of sustainability practices, focusing on environmental, social, and governance (ESG)…

Managing Presenteeism: The Impact of Employee Participation and Competence in the Workplace

By Dr Md Shamirul Islam

Presenteeism, the ability of employees to remain focused on work despite health challenges, includes a positive notion known as functional presenteeism, where employees purposefully adapt to their circumstances.

The WhatsApp Effect: Can You Text Your Way to Better Grades?

By Associate Professor Dr Catherine Lee Cheng Ean
Dive into the latest findings on this popular messaging app's impact on education.

Breakthrough Culture at Top Companies

By Associate Professor Dr Calvin Cheong Wing Hoh
Discover the secrets behind nine leading companies' success in creating a culture of innovation.

Digital Nudging: Turning Diners into Food Waste Warriors

By Dr Elizabeth Andrews & Dr Geetha Nadarajan
Can digital nudging address one of our most pressing environmental issues?

Unlocking the Secrets of Brand Design

By Associate Professor Dr Goh Yi Sheng
How does this design match the brand identity and product category, especially when a brand decides to extend its reach into new territory?

Big Data in Healthcare

By Dr Saad Aslam
Discover how big data revolutionises healthcare by improving patient outcomes, personalising treatments, and tackling privacy challenges.

Computer Vision Techniques

By Professor Lau Sian Lun
Discover the groundbreaking utilisation of computer vision techniques in this analysis of fuel injector performance.

Analysing COVID-19 Fatality Disparities in Malaysia

By Associate Professor Dr Jane Teh Kimm Lii
This study highlights vulnerable regions and underscores the need for targeted public health strategies.

Youth Hostel Businesses: the COVID-19 Aftermath

By Dr Philip Pong Weng Wong
Youth hostels have shaped tourism development but faced challenges due to the pandemic's impact on shared spaces.

Sunway Pioneers Unique Approach to Tackle Urban Poverty

Sunway is embarking on a long-term and multi-pronged project to address urban poverty and other quality of life issues in Desa Mentari, a public housing scheme along the Federal Highway in Klang Valley.