Ts. Dr Aslina Baharum is an Associate Professor and UX Researcher at the School of Engineering and Technology, Sunway University. Previously, she was a Senior Lecturer at Universiti Teknologi MARA (UiTM), and Universiti Malaysia Sabah (UMS). She also has industry experiences where she worked as an IT Officer for the Forest Research Institute of Malaysia (FRIM). She had experienced more than 20 years in the IT field.
She received a PhD in Visual Informatics (UKM), a Master Science degree in IT (UiTM) and graduated Bachelor of Science (Hons.) in E-Commerce from UMS. She is a member of the Young Scientists Network - Academy of Science Malaysia, Senior Member IEEE, and certified Professional Technologist from MBOT, and served as MBOT/MQA auditor.
She won several medals in research and innovation showcases and was awarded several publication awards, teaching awards, Excellence Service award, and UMS Researchers Awards. She has co-authored and editor books, published several books of chapters (>20), technical papers in conferences and peer-reviewed and indexed journals (>60) papers. She also served as editor for several journals, scholarly contributed as a committee, editorial team and reviewers, and given several invited/ plenary talks at conferences.
Her research interests include UX/UI, HCI/Interaction Design, Product & Service Design, Software Engineering & Mobile Development, Information Visualization & Analytics, Multimedia, ICT, IS and Entre/Technopreneurship. Her workshops and talks covered Entrepreneurship, Video/Image Editing, E-Commerce/Digital Marketing, AR/VR/MR/XR in STEM, Design Thinking and etc.
She is also a Certified Professional Entrepreneurial Educator, Executive Entrepreneurial Leaders and HRDF Professional Trainer.
Academic & Professional Qualifications
Doctor of Philosophy (Visual Informatics), The National University of Malaysia (UKM) (2016)
M.Sc. (Information Technology), Universiti Teknologi MARA (UiTM) (2010)
Bachelor of Science with Honours (E-Commerce), Universiti Malaysia Sabah (2003)
Information and Communication Technology/ Information Technology/ Multimedia/ Information System
Artificial Neural Network
Jainari, M.H., Baharum, A., Deris, F.D., Mat Noor, N.A., Ismail, R., Mat Zain, N.H. (2022). A Standard Content for University Websites Using Heuristic Evaluation. In: Arai, K. (eds) Intelligent Computing. SAI 2022. Lecture Notes in Networks and Systems, vol 506. Springer, Cham. https://doi.org/10.1007/978-3-031-10461-9_19
Rosclaritha Maidom, L., Baharum, A., Ismail, R., Fatah, N.S.A., Omar, M., Noor, N.A.M. (2022). Elements of Optimizing User Engagement in E-Commerce Website. In: Alfred, R., Lim, Y. (eds) Proceedings of the 8th International Conference on Computational Science and Technology. Lecture Notes in Electrical Engineering, vol 835. Springer, Singapore. https://doi.org/10.1007/978-981-16-8515-6_22
Jamaludin, S. Z. M., Mansor, M. A., Baharum, A., Kasihmuddin, M. S. M., Wahab, H. A., & Marsani, M. F. (2023). Modified 2 satisfiability reverse analysis method via logical permutation operator. Computers, Materials & Continua, 74, 2853-2870.
Siti Zulaikha Mohd Jamaludin, Nurul Atiqah Romli, Mohd Shareduwan Mohd Kasihmuddin, Aslina Baharum, Mohd. Asyraf Mansor, Muhammad Fadhil Marsani (2022). Novel logic mining incorporating log linear approach, Journal of King Saud University - Computer and Information Sciences, ISSN 1319-1578,https://doi.org/10.1016/j.jksuci.2022.08.026.
NUR FARAHA MOHD NAIM, SHARON ELIANNA MOHD ADZLAN, ROZITA ISMAIL, NUR AINNA RAMLI, HOCHI KIAN, ASLINA BAHARUM (2022). RELATIONSHIP BETWEEN ONLINE SHOPPING SITES’DESIGN AND USER EXPERIENCE USING A SURVEY, Journal of Theoretical and Applied Information Technology, 100(14): 5179-5188.
Nur Ainna Ramli, Gilbert Nartea, Ahmad Fadly Nurullah Rasedee, Aslina Baharum (2022). The Mediation Effects of Capital Structure: Evidence from Malaysian and Indonesian Economic Sectors, Mathematical Statistician and Engineering Applications, 71(2): 234–256.
Geena Sandra Codfrey, Aslina Baharum, Nurul Hidayah Mat Zain, Muhammad Omar, Farhana Diana Deris (2022). User Experience in Product Design and Development: Perspectives and Strategies, Mathematical Statistician and Engineering Applications, 71(2): 257–262.
Moung, E. G., Baharum, A., Lim, H., & Rizalman, M. K. (2021). Correlation of Social Media Activities and University’s Students Academic Performance. Review of International Geographical Education Online, 11(10), 1446-1458.
Moung, E. G., Baharum, A., Hanif, M. D. A. B. M., Jun, T. M., Mojuntin, K. G., Kinujim, X. O. B. L. L., & Rizalman, M. K. (2021). Correlation Analysis of Student Sleep Habit during COVID-19 Movement Control Order and Self-Evaluation of Mental Health and Productivity. Review of International Geographical Education Online, 11(10), 1459-1474.
Elinne Yong; Aslina Baharum; Siti Hasnah Tanalol; Dinna @ Nina Mohd. Nizam; Farhana Diana Deris; Noorsidi Aizuddin Mat Noor (2021). Gamification for Tourist Guide Application, Transactions on Science and Technology, 8(3-2), 335 - 342.
Siti Hasnah Tanalol, Dinna N Mohd Nizam, Zaidatol Haslinda Abdullah Sani, Aslina Baharum, Asni Tahir, Iznora Aini Zolkifly (2021). Jawi using multi-maker augmented reality, Bulletin of Electrical Engineering and Informatics, 10(5): 2892-2898.
Siti Hasnah Tanalol; Aslina Baharum; Nordin Saad; Januarius Gobilik; Mohd Nasir Samsulbahri (2021). MyAgriShop: Linking Rural Farmers With Consumers To Increase Vegetable Sale and Improve Food Distribution During Covid-19 Pandemic and Beyond, Transactions on Science and Technology, 8(3-3), 400 - 407.
Siti Hasnah Tanalol; Aslina Baharum; Mohamad Maruf Ahmed; Asni Tahir; Azali Saudi; Shaliza Hayati A. Wahab; Nordin Saad; Jurry Foo (2021). Development of Augmented Reality Mobile Apps for STEM Education, Transactions on Science and Technology, 8(3-3), 589 - 598.
Yong Pooi Chee; Salinah Dullah; Sivakumar Kumaresan; Habibah Ghazali; Aslina Baharum; Siti Jahara Matlan (2021). Case Study: Preliminary Design Standard for Bus Stop in Universiti Malaysia Sabah, Transactions on Science and Technology, 8(3-3), 568 - 575.
Baharum, A., Fai, C. Y., Ismail, R., Ismail, I., Deris, F. D., & Noor, N. A. M. (2021). Evaluation of appliances mobile controller system using expectation-confirmation theory model. Bulletin of Electrical Engineering and Informatics, 10(4).
Nur Shahida Ab Fatah, Nur Ainna Ramli, Dian Darina Indah Daruis, Farhana Diana Deris, Noorsidi Aizuddin Mat Noor, Aslina Baharum* (2021). Correlation assessment between working and academic performance. Int. J. Nonlinear Anal. Appl. Volume 12, Special Issue, Winter and Spring 2021, 1103-1115 ISSN: 2008-6822 (electronic) http://dx.doi.org/10.22075/IJNAA.2021.5572
Suhaila Jaffar, Dinna Nina Mohd Nizam, Aslina Baharum, Nooralisa Binti Mohd Tuah, Farhana Diana Deris, Noorsidi Aizuddin Mat Noor (2021). Student Engagement in Learning: A Preliminary Study on Digital Educational Application, Transactions on Science and Technology Vol. 8, No. 3-2, 343 - 354.
Elinne Yong, Aslina Baharum#, Siti Hasnah Tanalol, Dinna@Nina Mohd. Nizam, Farhana Diana Deris, Noorsidi Aizuddin Mat Noor (2021). Gamification for Tourist Guide Application, Transactions on Science and Technology Vol. 8, No. 3-2, 335 - 342.
Prodilin Okur, Aslina Baharum*, Rozita Ismail, Nur Shahida Ab Fatah, Nadiah Hanin Nazlan, Noorsidi Aizuddin Mat Noor (2021). Enhanced Consumer Purchasing Behavior in E- Commerce: The Three Levels of Emotional Design Approach, Linguistica Antverpiensia, Issue-1, 2817-2833.
Tanalol, S. H., Nizam, D. N. M., Sani, Z. H. A., Baharum, A., Tahir, A., & Zolkifly, I. A. (2021). Learning jawi using multi-maker augmented reality. Bulletin of Electrical Engineering and Informatics, 10(4).
Mohd Hassan, N. A., Baharum, A., Abdullah Sani, Z. H., Chau, K., & Mat Noor, N. A. (2021). Reducing Cognitive Impairment Among Dementia Users Through Mobile Application. Pertanika Journal of Science & Technology, 29(2).
SANI, Z. H. A., HUIYI, S., HONG, T. S., NIZAM, D. N., & BAHARUM, A. (2021). Design And Development Of An Augmented Reality Application To Learn Mandarin. European Journal of Molecular & Clinical Medicine, 7(8), 3814-3826.
Lizawati@Rosclaritha Maidom, Aslina Baharum, Dinna N. Mohd Nizam, Farhana Diana Deris, Noorsidi Aizuddin Mat Noor (2021). Survey on Kansei Engineering Methodology in E-Commmerce Design: Principles, Methods and Applications. Journal of Theoretical and Applied Information Technology (ISSN 1992-8645), Vol 99 February 2021 Issue 04.
Samat, J., Baharum, A., & Andin, C. (2022, October). Identifying Elements of Gamification for Reading Music Notation in Music Education. In 2022 13th International Conference on Information and Communication Technology Convergence (ICTC) (pp. 563-567). IEEE.
S. Azizan, R. Ismail, A. Baharum and N. Hidayah Mat Zain, "Exploring The Factors That Influence The Success Of Digitalization In An Organization's IT Department," 2021 6th IEEE International Conference on Recent Advances and Innovations in Engineering (ICRAIE), 2021, pp. 1-6, doi: 10.1109/ICRAIE52900.2021.9704018.
Maidom, L. R., Baharum, A., Ismail, R., Ab Fatah, N. S., Omar, M., & Noor, N. A. M. (2022, March). Elements of Optimizing User Engagement in E-Commerce Website. In Proceedings of the 8th International Conference on Computational Science and Technology: ICCST 2021, Labuan, Malaysia, 28–29 August (Vol. 835, p. 273). Springer Nature.
Aslina Baharum (2021). UX in Digital Products: A Literature Review of the Usability, and the Personal and Social Acceptance. In proceedings of 3rd National Symposium on Human-Computer Interaction (FUSION 2021) organised by myHCI-UX, Virtual Symposium 19th August 2021, eISBN: 978-967-18511-1-1, 87-91.
Lizawati @ Rosclaritha Maidom, Aslina Baharum*, Dina @ Nina Mohd Nizam (2021). Identifying Users’ Engagement in E-Commerce. In PROCEEDINGS INTERNATIONAL INVENTION, INNOVATIVE & CREATIVE CONFERENCE, Series 1/2021, ‘Research & Design in Challenging Environment’, MNNF Publisher, 20-25.
Ernie Suzana Mahsum, Aslina Baharum, Farashazillah Yahya (2021). A Preliminary Study on Identifying the Level of Student Engagement in Blended Learning. In PROCEEDINGS INTERNATIONAL INVENTION, INNOVATIVE & CREATIVE CONFERENCE, Series 1/2021, ‘Research & Design in Challenging Environment’, MNNF Publisher, 26-30.
Suhaila Jaffar, Aslina Baharum (2021). Designing an Instrument for Gamified Community-based Application Using Critical Analysis: Preliminary Study. In PROCEEDINGS INTERNATIONAL INVENTION, INNOVATIVE & CREATIVE CONFERENCE, Series 1/2021, ‘Research & Design in Challenging Environment’, MNNF Publisher, 31-36.
Jessellah Samat, Christina Andin, Aslina Baharum (2021). A Preliminary Study on Music Education Using Gamification. In PROCEEDINGS INTERNATIONAL INVENTION, INNOVATIVE & CREATIVE CONFERENCE, Series 1/2021, ‘Research & Design in Challenging Environment’, MNNF Publisher, 37-41.
Jaffar, S., & Baharum, A. (2023). Gamification Framework for Engagement Design Using Pls-Sem. International Journal of Intelligent Systems and Applications in Engineering, 11(4s), 194-202.
Achievements & Accolades
Interactive Video Mobile Learning (IVML): Designing the IVML Self-Adaptive Learning Model with Affective and Cognitive Level Algorithms - SPLB 2022 (RM30,000) - Co-researcher - 15/1/2022 - 15/1/2024 (2 years).
Visualization Pattern for Emotional Engagement in E-Learning using Hybridization of Kansei Engineering and Card Sorting Approach - FRGS/1/2019/ICT01/UMS/02/1 (RM112,200) - Project Leader - 1st December 2019 - 31 August 2021 (2 years) - extended to 31 November 2022.
Gamified Digital Health Model for Sustainable User Engagement Towards Digital Healthcare Ecosystem - FRGS 2021 (RM71,800) - Co-researcher - 7/9/2021 - 6/9/2021 (2 years).
Teknologi AR untuk Taman Eko Sains; Kolaborasi Komuniti Desa Kundasang dengan UMS - SDK0260-2020 (RM46,300) - Co-Researcher - until 12/2021 (18 months)
Development of Interactive Augmented Reality Mobile Application for Learning Jawi with Gamification Technique - SGI0153-2021 (RM20,000) - Co-Researcher - 1/2/2021 - 31/12/2021 (11 months).
Development of SMART MyAgriShop Web Application for COVID-19, under Digital Solutions for Demand and Supply - SGI0106-2020 (RM20,000) - Co-Researcher - 1/5/2020 - 30/5/2020 (6 months).
A Framework for Designing Community Learning Engagement with Children using Gamification - Skim Penyelidikan Bidang Keutamaan (SPBK) SBK0444-2018 RM25,000 - 3 Disember 2018 - 29 November 2020 (2 years) - Project leader
Gamified Assessment Model For Engaging Learning Experience - FRGS (RM68,200) - Co-researcher - 1st January 2019 (2 years).