Professor Angela Lee Siew Hoong

Professor Angela Lee Siew Hoong

  • Deputy Dean (Employability & Alumni)
  • Professor
Department of Data Science and Artificial Intelligence

Biography

Professor Dr Angela Lee Siew Hoong is an Deputy Dean (Employability & Alumni) at the School of Engineering and Technology, Sunway University, Malaysia. Prof Angela Lee has been developing data science curriculum more than 10 years and she is the key person to introduce Data Science degree at Sunway University. She was recently awarded the National Outstanding Educator Award and SAS Global Forum Distinguished Educator Award for Asia Pacific Category. She regularly speaks at data science conferences. Angela has developed many innovative ways to use analytics and data science tools from the most elementary level to advanced analytics. She teaches Social Media Analytics, Visual Analytics, Advanced Analytics and Business Intelligence and has authored many published international journals in the area of churn analytics, sentiment analysis and predictive analytics. 

Academic & Professional Qualifications

  • PhD in Computing, Sunway University, Malaysia (2016)
  • Postgraduate Certificate in Academic Practice, Sunway University, Malaysia/Lancaster University, UK (2011)
  • MSc in Computer Science (E-Commerce), Coventry University, UK (2005)
  • BSc (Hons) in Business Information Technology, Coventry University, UK (2001)

Research Interests

  • Sentiment analysis and opinion mining
  • Predictive analytics
  • Technology adoption
  • Organisational knowledge management

Notable Publications

  1. Lee, A. S. H., & Lim, T. M. (2011). Enhance task-technology fit model by task categorization characteristics for a proposed knowledge creation and sharing model via weblogs. In A. W. Yeo, W. S. Cheah, J. Labadin & K. Zen (Eds.), Proceedings of the CITA (pp. 1-6), Sarawak, Malaysia.                                  
  2. Lee, A. S. H., Lim, T. M., Leow, S. K., & Lim, J. R. A. (2012). A study on the use of “yams” for enterprise knowledge sharing. Proceedings of the DICTAP 2012 (pp. 183-188). Thailand.
  3. Lee, A. S. H., & Lim, T. M. (2012). The use of knowledge management systems to support knowledge creation and sharing activities among employees - a survey based study of IT shared services company. Journal of Information Systems, ForthComing Harvard Business School Entrepreneurial Management Working Paper.
  4. Lee, A. S. H., & Lim, T. M. (2012). The use of knowledge management systems to support knowledge creation and sharing activities among employees – a survey based study of IT shared services company. In S. Latifi (Ed.), Proceedings of the International Conference on Information Technology New Generations (pp. 175-181). Nevada, US.
  5. Lee, A. S. H., Aripin, R., & Lim, T. M. (2012). Web 2.0 – affectivity model: a study of affection on the technology acceptance model. Paper presented at the Global Information and Management Symposium, Shanghai, China.
  6. Lee, A. S. H., Aripin, R., & Lim, T. M. (2012). Web2-task fit-TAM model: An empirical study on organizational knowledge sharing based on conversational intelligence analysis. Paper presented at the Global Information and Management Symposium, Shanghai, China.
  7. Lee, A. S. H., & Lim, T. M. (2013). An exploratory study on the use of knowledge management system and the employees' perception on organizational knowledge sharing and reuse. International Journal of Advanced Computer Science, 3(7), 344-354.
  8. Lee, A. S. H., & Lim, T. M. (2013). A qualitative investigation on factors that influence knowledge sharing in organizations. Proceedings of the 2nd International Conference on Management, Economics and Finances, Sabah, Malaysia.
  9. Lee, A. S. H., & Lim, T. M. (2013). A study on the role of affect, technological, people and organisational factors in organisational knowledge sharing. International Journal of Engineering Science and Innovative Technology (IJESIT), 2(5).
  10. Lee, A. S. H., & Lim, T. M. (2013). Intrinsic and extrinsic factors: an empirical study on organizational knowledge sharing. Paper presented at the International Conference on Management and Information Systems (ICMIS-13), Thailand.
  11. Lee, A. S. H., & Lim, T. M. (2013). The role of affect on the acceptance of web 2.0 as organizational knowledge sharing systems. In S. Latifi (Ed.), Proceedings of the International Conference on Information Technology New Generations (pp. 450 – 458). Nevada.
  12. Lee, A. S. H., & Lim, T. M. (2014). A case study on the use of enterprise microblogging to improve knowledge sharing. Paper presented at the International Conference on Progress in Informatics and Computing (pp. 674-678). Shanghai, China.
  13. Lee, A. S. H., & Lim, T. M. (2014). An exploratory study on the use of KMS and employees perceptions on organizational knowledge sharing and reuse. In D. Passey & A. Tatnall (Eds.), Proceedings of the Key Competencies in Informatics and ICT: Implications and Issues for Educational Management (ITEM 2014) (pp. 205-218). Potsdam, Germany.
  14. Lee, A. S. H., & Lim, T. M. (2014). Positive and negative affect on the adoption of knowledge sharing tools in enterprises. Proceedings of the International Conference on Progress in Informatics and Computing (pp. 610-614). Shanghai, China.
  15. Lee, A. S. H., & Lim, T. M. (2014). Using “yams” for enterprise knowledge sharing among knowledge workers from the perspective of a task categorisation-knowledge sharing systems fit. Proceedings of the Key Competencies in Informatics and ICT: Implications and Issues for Educational Management (ITEM 2014) (pp. 190-204). Potsdam, Germany.
  16. Lee, A. S. H., & Lim, T. M. (2015). An analysis on the adoption of KS tools and their related factors. In S. Latifi (Ed.), Proceedings of the International Conference on Information Technology New Generations (pp. 49–54). Nevada, US.
  17. Lee, A. S. H., & Lim, T. M. (2015). A study on the perception of POKM as the organizational knowledge sharing enabler. VINE Journal of Information and Knowledge Management Systems, 45(2), 292-318. doi: 10.1108/VINE-09-2013-0052
  18. Lee, A. S. H., & Lim, T. M. (2016). Behavioral Intention to use knowledge sharing tools: Positive and negative affect on affective technology acceptance model. Paper presented at the Knowledge Management 8th International Conference, Chiang Mai, Thailand.
  19. Lee, A. S. H., & Lim, T. M. (2016). Mining opinions from university students’ feedback using text analytics. The Journal of IT in Industry, 4(1), 26-33.
  20. Lee, A. S. H., Lim, T. M., Chia, M. P. C., Ea, S. L., & Yap, M. Y. (2017). Mining “What they talk about” for a private healthcare service provider. Archives of Business Research, 5(5), 135-156. doi: 10.14738/abr.55.3057.
  21. Lee, A. S. H., & Lim, T. M. (2017). Strategies to improve knowledge sharing in trading construction organization. Information Technology in Industry, 5, 7-15.
  22. Lee, A. S. H., & Soam, W. J. (In press). A descriptive and predictive analytics on customer churn using decision tree model. International Journal of Machine Learning and Computing.
  23. Lee, A. S. H., Thi, L-S., & Lin, M-H. (In press). Affective technology acceptance model: Extending technology acceptance model with positive and negative affect. Knowledge Management (Intech Open Science).
  24. Lee, A. S. H., Kamil, K. N. M. & Narendranaath, S. (In press). Beyond words of popularization mining: reviews on comic books movies. Indian Journal of Science and Technology.
  25. Lim, J. R. A, Lim, T. M., & Lee, A. S. H. (2013). A study on knowledge quality and job performance of knowledge workers by analyzing content of social network sites using sentiment network analysis. Information Management and Business Review, 5(11), 525-530.
  26. Lim, J. R. A., Lee, A. S. H., & Lim, T. M. (2013). A study on knowledge quality and job performance of knowledge workers by analyzing content of social network sites using sentiment network analysis. Paper presented at the 4th International Conference on Education and Information Management, Penang, Malaysia.
  27. Lim T. M, & Lee, A. S. H. (2013). A study on the knowledge implementation strategy and its influence on the knowledge sharing attitude among knowledge workers an individual job performance. Journal of Economics and Behavioral Studies, 5(12), 894-904.
  28. Lim, T. M., Lee, A. S. H., & Yap, M. K. (2016). User acceptance of SaaS ERP considering perceived risk, system performance and cost. In K. Kim & N. Joukov (Eds.), Information science and applications (ICISA) 2016. Lecture notes in electrical engineering, vol 376 (pp. 53-63). Singapore: Springer.
  29. Lim, T. M., Lee, A. S. H., Chia, M. P. C., & Soam, W. J. (2017). Loyalty card membership challenge: a study on membership churn and their spending behaviour. Archives of Business Research, 5(6).
  30. Liu E., Lee, A. S. H., & Lim, T. M. (2015). A case investigation for a construction trading organization: enterprise knowledge sharing practices and challenges. Proceedings of the International Conference on Innovation and Sustainability 2015.
  31. Liu, E., Lee, A. S. H., & Lim, T. M. (2016). Strategies to improve knowledge sharing in trading construction organization. Paper presented at the 11th International Conference on Information Technology and Applications, Sydney, Australia.
  32. Ng, C. L., Lee, A. S. H., & Lim, T. M. (2013). A study on the element of sentiment toward knowledge sharing among knowledge workers in a virtual COP. Information Management and Business Review, 5(11), 553-560.
  33. Ng, C. L., Lee, A. S. H., & Lim, T. M. (2013). A study on the element of sentiment toward knowledge sharing among knowledge workers in a virtual COP. Paper presented at the 4th International Conference on Education and Information Management, Penang, Malaysia.
  34. Ng, C. L., Lee, A. S. H., & Lim, T. M. (2015). Affect TPB: a model to predict knowledge sharing behaviour by considering affect, social communication behaviour and social collaboration. Journal of Engineering and Applied Sciences, 11(22), 13271-13278.
  35. Ng, C. L., Lee, A. S. H., & Lim, T. M. (2015). Predict knowledge sharing behaviour using affect TPB model. Paper presented at the 11th Asian Academy of Management International Conference (AAMC), Penang ParkRoyal, Malaysia.
  36. Nicholas, C. K. W., & Lee, A. S. H. (2017). Voice of customers: Text analysis of hotel customer reviews (cleanliness, overall environment & value for money). Paper presented at the International Conference on Big Data Research, Osaka, Japan.
  37. Nohuddin, P. N. E., Zainol, Z., Lee, A. S. H., Imran, A., Nordin, I., & Yusoff, Z. (2018). A case study in knowledge acquisition for logistic cargo distribution data mining framework. International Journal of Advanced and Applied Sciences, 5(1), 8-14. doi: 10.21833/ijaas.2018.01.002
  38. Tang, A., & Lee, A. S. H. (2010). A computing curriculum wiki: analysis and modelling using the MAS-CommonKADS agent – Oriented methodology. Sunway Academic Journal, 7, 1-15