Thriving Against All Odds
Witness the dynamic world of women entrepreneurs.
Loke Jun Ren: Believe, and You’re Halfway There
Discover how this international business alumna turned obstacles into victories.
The AR Revolution in Consumer Emotions
In a world where technology converges with emotion, augmented reality (AR) emerges as a captivating enigma influencing consumer choices.
Navigating Corporate Sustainability with Innovative HR Strategies
In the corporate landscape, the journey toward sustainability takes centre stage as companies grapple with environmental challenges.
EPR: A Solution to the Southeast Asia Landfill Issue?
To tackle the severe problem of landfill waste, Professor Yuka Fujimoto has conducted extensive qualitative research on how the extended producer responsibility (EPR) frame
Low Jun Jie: From Day Dreamer to Dream Maker
My gateway to diverse career prospects.
Arsh Zubair Rajwani: The COVID Adventure of a Third Culture International Student
Business Management student, Arsh Zubair Rajwani, found Sunway University pivotal in enriching his mind and building a strong career foundation.
Ong Xue Ying: Human Resource Management – A Humane Touch at Work
When I began my academic journey, I chose to become a Sunwayian. Upon completing my master's degree, I can proudly say it was the right choice. My overall campus experience was fun and inspiring despite stressful academic challenges.
Afreen Raj Dharani: Sunway University - My Place of Light, Liberty and Learning
Afreen Raj Dharani joined Sunway University in 2019 to pursue an undergraduate degree, aiming to maintain her position in 'a class above'. Read her fond retelling of her journey to study international business.
Thanos is here! Can the Avengers save Mother Earth?
Delve into a comprehensive multi-study analysis powered by the use of scientometrics. Gain a foundational understanding of consumption and ecological sustainability and discover the research directions that should be approached in the future.
Social Media Influencers: Intimacy, Self-Disclosure and Parasocial Bonds
Parasocial relationships. In layperson’s terms, this is a one-sided relationship where one party is unaware of the other’s existence. Nevertheless, many consumers from this type of relationship with social media influencers to the point it affects their behaviour as consumers. Find out what this…
Reforming the Companies Act to Embrace 21st-Century Sustainability Imperatives
Today, sustainability has become more than a slogan for the long-term survival of our planet and society in an era of climate change, social inequity and resource scarcity.
